Marketing Manager (B2B)

Marketing Manager (B2B)

Are you a strategic marketer with a strong sense of brand development and storytelling? Do you want to contribute to the further growth of a successful organization in the international consumer market? Then we are looking for you!

Karsten International develops and distributes innovative consumer products - and brands. Behind every product lies a story, a thought, a vision. And it is time for the world to see and feel that (even better). To achieve this, we are looking for a Marketing Manager who will put the Karsten International brand firmly on the map and provide direction for our positioning and communication.

What will you do:

As Marketing Manager, you are ultimately responsible for promoting and strengthening the Karsten International brand. You develop the strategy, set priorities and implement the plans together with internal and external parties. In doing so, you ensure a consistent brand experience for retail customers, suppliers and potential new colleagues.

Your tasks:

• Develop and implement the marketing strategy of Karsten International.
• Translate our mission, vision and core values ​​into a powerful and inspiring brand story.
• Expanding our visibility on LinkedIn and Instagram with relevant, inspiring content.
• Responsible for renewing and optimizing our website — including content strategy, structure and appearance.
• Ensuring a consistent, high-quality appearance in all our marketing expressions — from social media to website and presentations.
• Optimizing our B2B webshop for retail customers, focused on conversion and customer experience.
• Setting up and executing e-mail campaigns around product themes, to inform, inspire and activate customers. Intensive collaboration with internal teams such as Sales and Design.

You are not alone; you will work together with a marketing colleague and will report to the Head of Design.

Job requirements

What you bring:

• At least 4 years of relevant work experience in marketing and corporate communication, preferably in a B2B environment.
• Experience with brand strategy, content creation, social media, e-mail marketing and web optimization.
• Demonstrable experience in developing and implementing marketing strategies.
• A hands-on attitude; you are a strategist who also likes to get your hands dirty.
• Creative, strategically strong and at the same time practical.
• Strong sense of aesthetics, detail and brand consistency.
• Excellent communication skills in Dutch and English.

Who we are?

Karsten International develops a wide range of products for daily use, from the latest gadgets to sustainable beauty products. You name it, we make it. In addition to working hard and delivering quality, enjoyment and collegiality are our top priorities. The team consists of driven product developers, sales experts, logistics talents, online marketing specialists and graphic designers. Thanks to a broad international network and more than ten years of experience, we are winning the hearts of consumers all over the world with our products. You will be given every opportunity to contribute to this.

To ensure that you stay in top condition, we offer you:

• Space for personal growth and professional development
• An excellent pension scheme
• Travel allowance
• 13th month & 8% holiday pay
• An extensive lunch, fresh fruit, and freshly ground coffee
• Boot camp, Yoga, and Karsten football team
• Lease a bike option
• OpenUp for mental health
• Massage in the workplace
• Discount on cool products
• Fun company outings
• An easily accessible office in Amsterdam
• Support on HSM visa and 30% ruling application if applicable