E-Activation Manager - Amazon PPD

E – Activation Manager – Amazon PPD

A Day in the Life

Retail Media & Performance:

• Develop and execute a cutting-edge Amazon Retail Media strategy, maximizing product visibility and sales.
• Optimize campaigns using various targeting options and ad formats to maximize ROI.
• Manage AMS campaigns with Publicis, conducting keyword research and bid optimization.
• Improve product visibility in Amazon search results.

Brand Building & DSP:

• Expand brand awareness and reach new customers using Amazon DSP for audience-based marketing.
• Conduct audience research and segmentation for effective targeting.
• Align Amazon Ads activities with overall brand strategy and messaging.

Planning & Execution:

• Develop a comprehensive Amazon Ads strategy, including planning, budget, and measurement.
• Manage daily Amazon Ads operations, including campaign setup and optimization.

Data Analysis & Reporting:

• Monitor, analyze, and report on key Amazon KPIs.
• Leverage data insights to improve campaign performance and drive sales.

Content Optimization:

• Update the Amazon Brand Store to align with brand direction and enhance customer experience. Optimize product listings and ad creatives to improve click-through and conversion rates.

Brand & Media Collaboration:

• Ensure Amazon activities align with overall brand strategy, messaging, and campaigns.
• Partner with media agencies to plan, execute, and optimize paid media campaigns.

Retail Media Agency Management:

• Manage relationships with Retail Media agencies, overseeing campaign execution, budgets, and reporting.
• Provide strategic direction to agencies, ensuring alignment with brand objectives.

Internal Engagement incl. Zone:

• Work cross-functionally to ensure seamless integration of Amazon initiatives.
• Regularly communicate performance updates, insights, and learnings to internal stakeholders.

Who You Are

• Performance marketing experience: At least two years of hands-on experience with (PPC) advertising and/or demand-side platforms (DSPs).
• Amazon Ads expertise: Specific experience working with Amazon's advertising platform is highly desired.
• Motivation and ability to handle pressure: The ideal candidate will be highly motivated and comfortable working under pressure in a deadline-driven environment.
• E-commerce acumen: Experience optimizing product listings, online merchandising, and driving sales online.
• Data-driven decision making: Strong analytical skills are essential for tracking key performance indicators (KPIs) like Return on Ad Spend (ROAS), reach, cost-per-click (CPC), click-through rate (CTR), and conversion rate (CVR). Need to be comfortable interpreting data and turning it into actionable strategies.
• Teamwork and communication: The ability to collaborate effectively with both internal teams and external partners is a must.
• Project management skills: Able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.