Senior Content & Comms Strategist

This role is part of our Creative and Media team based in Amsterdam and Rotterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with clients like Bol.com, Netflix, Canva, Foot Locker, Philips & Biscoff.

JOB PURPOSE

If you’re eyeing this role and thinking “maybe…”, go for it.

Even if your background looks a little different from what we’ve listed, we’d still love to hear from you. You might bring something we didn’t even know we needed.

It’s not about ticking every box, it’s about the energy, the ideas, and the perspective you bring. Maybe you’re not a strategist by title, but you’ve told stories, built brands, shaped ideas, or just know how to connect the dots in a way others don’t. Great — we’re listening.

The only hard requirement? We need someone who can speak Dutch and English fluently.

Other than that? Surprise us.

We’re looking for someone who’s excited to turn big ideas into smart strategies, and who’s just as comfortable inspiring a creative team as they are building trust with senior clients. You’ll be working in our Creative & Media department as a seasoned Senior Content & Comms Strategist. You’ll lead the strategic direction for some of our most high-profile clients, owning the thinking that transforms creative ambition into brand and business impact by shaping how, where, and when they show up in the world.

From big launches to content ecosystems, paid to organic, awareness to conversion - you bring clarity to the chaos and help creative teams, clients, and media specialists pull in the same direction. This role is perfect for you if you move confidently between strategic depth and creative thinking, if you can spot a cultural insight and turn it into a comms idea, and if you can build lasting relationships with both internal teams and senior clients.

KEY RESPONSIBILITIES

• Own the end-to-end development of content and comms strategies across the customer journey, leading large-scale, multi-channel, multi-market projects with clarity and vision.
• Translate business objectives into strong creative briefs and message frameworks that inspire teams and drive results.
• Work hand-in-hand with brand strategists to bring positioning to life through storytelling and smart channel, message and format choices.
• Collaborate with creatives to shape campaign and content concepts, offering strategic and platform-specific guidance rooted in audience behavior and media innovation.
• Partner with media strategists, digital strategists, influencer specialists, and external agencies to align messaging and rollout across touchpoints.
• Apply audience insights, cultural trends, and data to inform strategic thinking.
• Act as the strategic voice in client relationships, leading workshops, guiding C-level conversations, and ensuring strategic excellence at every stage.
• Proactively identify growth opportunities for clients and for DEPT®, shaping future work and contributing to long-term account success.
• Contribute to new business and pitch work, collaborating with other strategic and creative leaders across the agency.
• Be a thought leader within DEPT®, bringing fresh perspectives to the table, mentoring junior strategists, providing guidance, feedback, and helping shape the future of our strategic offering.
• Be a proud ambassador for clients like Bol, ING, Canva and many more!

WHAT WE ARE LOOKING FOR

This is our ideal checklist, not a must-have list. If you bring some of these strengths and are keen to grow into the rest, we’d love to hear from you.

• You have finished your HBO-/WO- education (Bachelors or Masters).
• 7+ years of experience in content, comms, creative or connections strategy, with proven agency experience.
• Proven experience building integrated strategies that combine creative storytelling with channel planning, content architecture, and media execution.
• Strong grasp of digital and traditional media ecosystems, and how different content formats play different roles.
• Confident working from brand positioning, audience journeys, or campaign insights to build a strategic direction that is both smart and actionable.
• Excellent storyteller and presenter, with the ability to bring strategic ideas to life in a compelling and clear way.
• Comfortable leading client conversations and collaborating with creatives, strategists, media experts, and data specialists.
• Strong instinct for culture and communication trends: what’s happening now, and what’s coming next.
• Independent, proactive, and unafraid to make decisions in the moment.
• Experience managing or mentoring junior strategists is a plus.
• Fluent in Dutch and English (this is a must for this role).

WE OFFER

• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global, at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.