Senior Paid Social Specialist

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Canva, Foot Locker, Philips & Biscoff.

JOB PURPOSE

We are looking for a Senior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social advertising.

KEY RESPONSIBILITIES

• Client consulting on all matters related to Paid Social topics – from technical to strategic, from upper to bottom funnel
• Development, planning, set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, X and/or LinkedIn
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of forecasts and media plans
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running client roadmaps, A/B tests, targeting strategies, or landing pages for performance optimization
• Regularly tracking and monitoring performance metrics and optimizing campaigns, ensuring goals & KPIs alignment and client satisfaction
• Delivering insightful Business and campaign reports, including clear and actionable optimisations
• Identifying and defining target audiences for effective ad targeting
• Being the primary point of contact for the clients in your portfolio regarding all paid social related matters
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Implement and configure conversion tracking mechanisms with our data teams, such as pixels or tags, to measure campaign success.
• Knowledge sharing & training of junior team members

WHAT WE ARE LOOKING FOR

You…

• Are open-minded and eager to learn more and develop your skill set
• Bring extensive experience in planning, setting up and reporting of diverse Paid Social campaigns
• Work thoroughly, manage campaigns accurately and have an eye for detail
• Are able to write clear and concise briefs and are an excellent communicator with a high degree of organisational skills
• Always keep an oversight, even when various tasks are at hand
• Have a deep understanding of Social KPIs, campaign optimisation, setup strategies and can analyse results with the help of Excel, Pivot and platform data
• Are an expert on technical setups as well as strategic media planning for the main paid social channels (Meta, TikTok, LinkedIn, Snapchat, Reddit, etc)
• Are familiar with paid social automation tooling partners such as Smartly, Hunch and/or Sprinklr
• Have strong collaborative skills for working with cross-functional teams, clients, and stakeholders
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Have a passion for (Paid) Social and are always up to date with news and trends
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
• Proficiency in Dutch language is a big plus

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.