Paid Media Specialist

Paid Media Specialist

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us  

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future, are you ready to join us on this journey?

The role

We are looking for a highly analytical Paid Media Specialist with a proactive and creative approach to join our Performance Marketing team, supporting paid media activity across several European markets and Australia.

Your aim as a Paid Media Specialist is to create, manage, and optimize paid media campaigns to ensure Bugaboo delivers best-in-class digital performance, drives high-quality traffic, and meets its commercial targets across regions.

As part of the EMEA Performance Marketing team, you are responsible for planning, building, and executing paid media campaigns in line with the marketing and trade calendar. You will support the Senior Paid Media Specialists with regular analysis and optimization of campaigns to continuously improve performance.

You are part of the Global Brand & Marketing team and report to the Senior Performance Marketing Manager EMEA.

What will you do

• Plan and Manage the paid media campaign calendar, ensuring alignment with the marketing and trade calendar, and coordinating with channel specialists, creative and trade teams to deliver high-performing campaigns tailored to local market needs.
• Execute digital campaigns from concept to launch across Paid Social, Paid Search, Google Shopping, and occasionally YouTube and Display, ensuring accuracy and on-time delivery with support from interns.
• Optimize campaign performance by conducting regular checks and applying best practices to enhance quality, engagement, and return on investment across all paid media channels.
• Analyze and report on campaign performance by measuring KPIs against targets, delivering actionable insights, and sharing learnings to inform future strategies.
• Monitor and improve data feeds used in Google Shopping, Affiliates, and dynamic ad formats to ensure accurate and effective ad delivery.
• Support the Affiliate channel with day-to-day operations, including publisher communication, issue resolution, and performance reporting.

What you will bring to the table

You bring 1-3 years’ experience creating, running and optimizing Social Media campaigns through the Meta Ads Manager and campaigns in Google Ads. A performance marketer at heart and you’re driven by the challenge to constantly improve results based on data and analysis.

Moreover you have:

• Degree in marketing, advertising, communications, or related field or a solid understanding of customer centric Marketing.
• Working knowledge of paid media platforms: Google Ads and Meta Ads Manager 
• Experience with Google Analytics, Datastudio or Paid Social Tools is a plus.
• Computer literacy: Excel (pivot tables, vlookups etc) &  Powerpoint 
• Highly analytical, with the ability to interpret data, distill the most important insights and recommend next steps. Always looking to improve the status quo and loves to a/b test
• Strong organization skills, can quickly understand priorities whilst maintaining attention to detail. Responsible and accurate.
• Excellent verbal and written communication skills. 
• Fluency in English is required; fluency in other European languages is a plus.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;
• Eligible to participate in Bugaboo’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor).
• Work from home allowance plus home-office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

About Bugaboo International

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.