Demand Generation Marketer

Demand Generation Marketer at Betty Blocks

About the Role

At Betty Blocks, we’re transforming the way companies build software: Fast, securely, and flexibly with our leading low-code platform. We follow a modern demand generation strategy that focuses on educating our ideal customer profiles (ICPs). Our goal is to empower prospects to do self-guided research and reach out when they’re ready, resulting in high-quality conversations and deals.

We’re looking for a hands-on Demand Generation Marketer to take full ownership of our content distribution engine. You’ll be the person who makes sure the right content gets to the right audience at the right time across paid and owned channels. You’ll manage campaigns from start to finish, create short-form content yourself, and work closely with stakeholders across the marketing and sales teams.

Your Responsibilities

• Own the distribution and performance of all content across paid (e.g., LinkedIn, Google Ads) and owned channels (e.g., email, organic social).
• Activate internal ambassadors such as SDRs, account executives, and C-level leaders with tailored content they can share (e.g., LinkedIn posts, content kits, talking points).
• Align closely with the Campaign Manager and the Revenue Director to spot opportunities and optimize sales performance.
• Track and maximize ad budget and performance (CPL, CTR, ROAS, etc.)

What You Bring

• 3+ years of experience in B2B marketing SaaS, preferably in a demand generation or campaign-focused role.
• Strong English writing skills: you’re comfortable producing your own email copy, ads, and posts.
• Hands-on experience with paid platforms like LinkedIn Campaign Manager, Google Ads, and tools such as Hubspot and Clay.

What do we offer?

• Next to a monthly paid salary which is based on your profile and experience we offer:
• An open and informal working atmosphere;
• Possibility to follow training and courses;
• Lots of room for personal development;
• Celebrate successes with Friday afternoon drinks, a Buffalo of the quarter with drinks and unique Betty Blocks festivals.
• A new, Google-like office building near the city center and Alkmaar station;
• Full travel allowance;
• Option to partially work from home
• A lease bicycle plan
• 25 paid days off per year;
• Every day a fully catered (healthy) lunch buffet and fresh fruit at every department;
• A pension plan;
• Professional chair massages in the office;
• Use our in-house gym for free and exercise with a personal trainer at a discount!
• Strengthen your mental well-being with the OpenUp platform.
• Friendly, ambitious and diverse teams.

Why Betty Blocks?

We are a fast-growing, internationally operating IT company that gives you the opportunity to develop yourself both professionally and personally and to take your career to the next level. We help companies maximize their human potential in IT by empowering more employees with the tools to develop business applications that drive innovation in any company. Do you want to be part of this and does the vacancy completely suit you? Then we would like to meet you!

More information:

For more information about this vacancy you can contact our Recruiter Perry Hofman via perry.hofman@bettyblocks.com or by phone on +31625778375