Head of Customer Growth (Marketing) - CRM - Germany

Head of Customer Growth (Marketing) - CRM - Germany

Ready for a Challenge?

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe.

About this role:

As Head of Customer Growth, you will lead efforts to drive customer retention, lifetime value, and loyalty across Lieferando’s CRM and in-app channels. Your focus will be on strategies that enhance engagement, increase order frequency, and ensure a seamless experience that fosters loyalty. You’ll work closely with the CRM Central Team to manage channel strategy, influencing both business and brand growth.

Leading a team of Customer Growth Leads and Managers, you'll report to the Head of Marketing, setting the agenda across channels and providing insights on performance, budgets, and growth metrics. This role requires strong strategic vision, collaboration, stakeholder management, and leadership.

These are some of the key ingredients to the role:

• Develop and implement a comprehensive Customer Growth Strategy, driving retention, reactivation, and loyalty through CRM and in-app channels, aligned with business and brand objectives to enhance customer lifetime value.
• Maximize CRM impact by overseeing CRM & In-App Marketing Tools and Journeys to optimize customer experience and support growth.
• Manage and optimize a significant portion of the regional marketing budget, ensuring resources are used effectively to deliver high returns. Collaborate with the Customer Intelligence Team and CRM to continuously optimize marketing spend.
• Lead performance tracking and analysis of KPIs, providing data-backed recommendations for improvement in growth initiatives.
• Lead and mentor a high-performing team, setting clear objectives and fostering a culture of continuous improvement to meet customer growth goals.

What will you bring to the table?

• Experienced in marketing roles, driving customer growth, loyalty, and retention within e-commerce, app-based platforms, or consumer-facing businesses, with strong business and commercial acumen.
• Proven leadership abilities, including mentoring teams, fostering collaboration, aligning team objectives with business goals, and managing key senior stakeholders, including board members.
• Skilled in crafting compelling marketing business cases and developing narratives for executive audiences, presenting ideas to a wide range of contributors and decision-makers.
• Data-driven, using insights to optimize strategies that improve customer lifetime value, while staying proactive and anticipating future challenges.
• Strong interpersonal skills with experience mentoring, coaching, and leading teams through influence and persuasion, excelling in fast-paced, ambiguous environments.
• Highly organized, intellectually curious, and known for a humble, open, and energetic leadership style.
• German speaking (written and spoken).

Here is our offer

Here at Just Eat Takeaway.com, we offer our colleagues the chance to develop and grow alongside top talent in one of the world’s leading food delivery companies. By providing a creative, dynamic, and innovative environment, we empower our people and give them the ingredients for success.

At JET, this is on the menu:

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth, and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

Inclusion, Diversity & Belonging

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colorful selves to work every day.

What else is cooking?

Want to know more about our JETers, culture, or company? Have a look at our career site where you can find people's stories, blogs, podcasts, and more JET morsels.

Are you ready to take your seat? Apply now!