Growth Marketing Manager - Acquisition & Demand

Growth Marketing Manager - Acquisition & Demand

About FeedbackFruits

We believe education is key to facing future societal challenges. Our technology-supported learning activities help educators turn curiosity into lifelong learning and critical thinking. As a mission-driven scale-up, we're expanding internationally to transform educational experiences.

Your Impact in this role

At FeedbackFruits, marketing is directly tied to revenue impact. As our Growth Marketing Manager for Acquisition & Demand, you'll scale high-intent SQL generation and fuel pipeline growth, focusing on:

• Top-of-funnel growth and paid media optimization
• Organic demand generation strategies
• Marketing efficiency improvements
• Driving international expansion through data-informed acquisition

You'll partner with our Growth Marketing Manager ABM, who focuses on SQL nurturing and pipeline acceleration, creating a powerful marketing engine that connects educators with solutions that transform learning.

🎯 About the job:

Strategic Planning: Building the Growth Engine (35%)

• Develop and execute a multi-channel acquisition strategy to drive SQLs efficiently
• Define targeting strategies using intent data and behavioral signals
• Collaborate with Growth Marketing Manager ABM, Sales & RevOps for seamless SQL handoff
• Explore new growth channels and demand capture innovations

Execution: Driving SQLs at Scale & Efficiency (50%)

• Own paid media campaigns (LinkedIn Ads, Google Ads, retargeting) to acquire SQLs at a scalable CAC
• Guide SEO & inbound content strategies to generate high-intent organic leads
• Optimize website conversion paths, landing pages, and lead forms in HubSpot & Webflow
• Work with external Webflow freelancers when needed for CRO experiments

Reporting & Optimization: Ensuring Revenue-Driven Growth (15%)

• Track key metrics (SQL volume, CAC efficiency, cost per SQL) to optimize pipeline impact
• Run A/B tests across channels to improve conversion rates
• Provide insights to scale SQLs while optimizing acquisition costs

Your experience and skills:

You'll thrive in this role if you bring a combination of strategic thinking and hands-on execution to growth marketing. We're looking for:

• Experience in B2B SaaS growth marketing, demand generation, or digital marketing
• Proven ability to drive SQLs & revenue impact through digital channels
• Hands-on experience with LinkedIn Ads, Google Ads, SEO, and conversion optimization
• Strong analytical skills with expertise in marketing automation and attribution modeling
• Ability to set up A/B tests and optimize conversion elements
• Collaborative approach to working with cross-functional teams
• Experimentation mindset – always testing and improving efficiency

We value diverse perspectives and encourage you to apply even if you don't meet every requirement. We're committed to building an inclusive team and providing reasonable accommodations as needed.

Why you’ll love this role:

• You'll own measurable growth initiatives for a purpose-driven company
• Your work will directly contribute to international expansion
• You'll connect educators with tools that transform learning experiences
• You'll join a collaborative team passionate about educational impact

Ready to transform education through marketing excellence? We'd love to hear from you!