Content Marketing Manager

Content Marketing Manager

Join Us in Shaping the Future of Nutrition!
Are you passionate about creating impactful content that drives market leadership and delivers real health benefits? Step into an exciting B2B content marketing role within FrieslandCampina Ingredients’ Performance, Active, and Medical Nutrition Marketing team. Here, you'll contribute to advancing adult nutrition by highlighting the power of proteins and prebiotics. Through strategic collaboration with B2B customers, brand owners in functional foods, beverages, and dietary supplements you’ll help showcase the benefits of functional dairy solutions on a global scale. With a strong B2B2C mindset, you'll play a key role in raising awareness of our innovative nutrition solutions, forging connections between our cutting-edge offerings and the consumers who need them most. Ready to make a difference in the world of nutrition? Let’s shape healthier futures together! 😊

What we ask

• Bachelor level degree or equivalent, preferably in Marketing, Communications, or related field.
• English as a first language is essential as all content is developed in English for global delivery.
• Minimum 6 years’ experience creating B2B content for the web (and offline) and growing a social digital audience.
• Editorial mindset that seeks to understand what B2B audiences consume and how to create it.
• You must be an excellent technical writer, someone who understands how to frame a message in a clear, concise, and compelling way, science-based.
• Ability to analyse and present content and social media performance.
• Experience with Google analytics, and the top social channels including LinkedIn.
• Understands the basic best practices of the main social media channels, which content and approaches work on each and why.
• Excellent inter-personal communication skills.
• Able to work in matrix and network organization with multi-disciplinary approach.

What we offer

• Unique company culture of Dutch heritage and international presence;
• To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
• Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
• An NS business card, so you can travel to the office by train;
• When you’re not using your NS business card, you’ll receive a travel allowance of €0.23 per km, up to a maximum of 30km (one way);
• Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
• Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
• A workweek of (fulltime) 38 hours, a salary within the range of €4500- €6100, an end year allowance of 5% and a bonus scheme;
• Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely.
• Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy.

Vacancy description

• Develop and implement a B2B content strategy and editorial plan to drive traffic, engagement, leads, that deliver sales and customer retention. This includes the writing of content as well as use and management of agencies to deliver the appropriate content. Develop and drive the content calendar, ensuring timely delivery and consistency across all platforms.
• Work closely with the MarCom, Digital and Marketing teams to align content initiatives with broader marketing campaigns and strategies.
• Provides content tailored to the channels selected and work with the digital team to ensure timely update of the content. Editorial requirements include basic SEO understanding, B2B content categorisation and structure, content development, distribution and measurement. Development of editorial governance so that content is consistent with our brand voice, style, tone and is in line with regulations.
• Monitor and analyse content performance metrics, providing insights and recommendations for improvement, in collaboration with the digital team.
• Management of B2B creative resources including designers, writers, and other agency personnel, together with marketing communications.
• Work with marketing to integrate content programs with B2B brand campaigns to drive brand and demand. Manage the content calendar and A&P budget together with Marketing leads and B2B marketing communication manager.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

At FrieslandCampina Ingredients, we’re committed to providing innovative, nutritious ingredients to address health and well-being challenges worldwide. With a dedicated team of 1,700 specialists, our mission is to supply the right ingredients to food, beverage, and supplement brands – working with them to create highly nutritious and sustainable applications to help people with special dietary needs and preferences get the most out of life, always.

We are a global employer, operating across diverse market segments such as early life nutrition, active, performance, medical and cell nutrition with factories and offices in the Netherlands and established regional sales offices in key locations worldwide including the United States, Singapore, China and Brazil. As a global leader in proteins and prebiotics, our expertise plays a significant role in enhancing muscle health, mobility, brain health, immune system function and gut health.

Joining our team means becoming part of a collective purpose – to help people get the most out of life, always. Every individual within our organisation contributes to this purpose and we take immense pride in the dedication and passion that drives our work at FrieslandCampina Ingredients. We truly believe that when people can be their true selves at work, it leads to a thriving team. That's why we're fully dedicated to embracing diversity and inclusion, investing in personal development and using innovative technologies to ensure that everyone feels safe and happy in their workplace. Because together, we achieve more.