E-commerce Category Development Manager

Sales

E-commerce Category Development Manager

Sobre el trabajo

Are you an e-commerce business development manager who thrives on engaging with diverse stakeholders, driving growth, and contributing to a purpose-driven company? In this role, you are responsible for the e-category vision and enhance the online consumer journey with leading Danone brands such as Hipro, Alpro, Danoontje, Nutrilon and Olvarit. You’ll work in an entrepreneurial, agile environment where innovation is celebrated and where e-commerce insights are translated into concrete actions. Ready for this challenge?

As part of the Category Management team, you will report to the Head of Category Management and manage one direct report—a Junior Content Manager. Your role will be pivotal in shaping our e-commerce strategy by serving as an advisor on retail media, leading our digital agency’s efforts in Sponsored Products, and drafting category visions for Pure Players while providing input for Bricks & Clicks players. It has both internal and external stakeholders.

We aim to become the recognized leader in delivering a digital shopper journey across all relevant touchpoints, leveraging digital solutions to meet the diverse needs of our consumers. Whether it’s supporting families during the First 1,000 Days (from pregnancy to toddlerhood) with our specialized baby brands or offering plant-based and dairy innovations like Alpro, HiPro, Danoontje, and Danio, we strive to create seamless experiences. Your contribution will be essential in coordinating efforts across departments and serving as the e-commerce center of excellence.

Your key responsibilities are:

• Ensure the perfect digital shelf to maximize brand presence and visibility.
• Drive cross-functional collaboration and foster entrepreneurial ownership within teams.
• Project management for commercialization projects within the Consumer Value Journey.
• Serve as the center of excellence for e-commerce transformation, sharing expertise and insights.
• Main point of contact (poc) for the global e-commerce team for strategic projects, implementation and reporting.
• Develop and optimize digital routes to market for Danone brands, including identifying new business models and partnerships.
• Develop category vision Pure Players
• Manage and develop the Junior Content Manager.

Sobre ti

• A Master’s degree and 5+ years of relevant experience (digital, marketing, sales).

• At least 2 years of experience working in consumer-branded environments (FMCG or agency).

• Minimum 2 years of commercial experience (preferably in sales/account management).

• Fluent in Dutch and English, with strong communication and presentation skills.

• Proven experience in e-commerce (consumer goods) and/or business/channel development.

• Experience with tools like: scraping tools to improve digital shelf, ratings & reviews tools, analytics software, PowerBI and Nielsen/Circana.

• Strong entrepreneurial and commercial mindset.

• Flexible, agile, and able to adapt in a fast-paced environment.

About Danone

Working at Danone is a unique experience. It’s fast-paced and complex and, at times, it can get a little challenging. But it’s packed with opportunities to learn and grow working with some of the best-known brands in the world, like Evian, Alpro, Nutricia, Activia and Nutrilon. Bring your unique perspective, ambitions and entrepreneurial ideas to the table – the impact you could make might just surprise you. One Planet. One Health – BY YOU.

We’re proud to be a B-Corp certified company. That means we meet the highest verified standards of social and environmental performance, transparency, and accountability in everything we do. We’re committed to building a diverse and inclusive team. As an Equal Opportunities Employer, we base our hiring decisions on merit, job requirements and business needs.*

We Offer

It’s an exciting time to join Danone. And the best part? You’ll be supported to grow an impactful career that you can be proud of. Together, we’ll build a healthier world. All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension and great discounts on health insurance and Danone products. We understand the importance of flexibility and offer 30 days of annual leave (with the opportunity to purchase more) and a hybrid working environment, where you can work either from home or from one of our People Hubs in Hoofddorp, Utrecht or Rijswijk.

* all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

Conózcanos

Dedicada a llevar la salud a través de la alimentación al mayor número de personas posible, somos una empresa líder mundial en alimentación y bebidas basada en cuatro negocios: Lácteos Esenciales y Productos Vegetales, Aguas, Nutrición Infantil y Nutrición Médica.