Marketing Manager (BYD Brand) - Benelux

Marketing Manager (BYD Brand) - Benelux

The Team

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.

Our forward-thinking approach and unwavering dedication to collaboration with our valued partners form the foundation of our long-term success. We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team is focused on creating a sustainable and customer-centric future in the automotive world.

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Your Role

As the Marketing Manager (BYD Brand) in Benelux, you will be responsible for developing and executing each country's marketing plan in alignment with business objectives and global strategies. Key responsibilities include leading national events, managing advertising and digital campaigns, supervising dealer marketing and PR activities, and steering the marketing budget.

The role requires a customer-oriented mindset, excellent digital and communication skills, and a strong ability to prioritize and innovate. The Marketing Manager will collaborate with the European PR/Events team and local distribution partners, and foster relationships with digital media and social influencers to ensure brand visibility and success.

You will report directly to the Country Manager Benelux, with a dotted line to the European PR & Marketing Director.

Your Tasks

Collaborate closely with local partners to develop and execute the Country Marketing Plan aligning with business objectives and Global Marketing Strategic Guidelines, incorporating competitor analysis and insights. Regularly gather and analyze customer feedback and market trends to inform marketing strategies.

• Plan, execute, and conduct post-national event analysis to understand the effectiveness of actions and improve future initiatives.
• Manage Advertising and Digital Campaigns: Coordinate with marketing teams in Europe and China to ensure the quality and lead time of digital assets for local and regional campaigns with local partners and agencies. Frequently check local dealership websites, signage, and any marketing materials to ensure they are up to date and in compliance with BYD CI/VI policy.
• Supervise regional marketing and PR Activities: Monitor regional marketing plans, manage local advertising and PR campaigns, and ensure brand visibility through media and digital influencers.
• Steer Marketing Budget and Collaborate with PR and Events Team to ensure effective budget management, supervise relations with press and media, and support European PR and Events team activities in the local market.
• Engage with digital media and SoMe influencers and ensure the brand and product stories are well-represented. Stay ahead of marketing trends and incorporate innovative strategies to maintain brand relevance and competitiveness.
• Provide Strategic Inputs and Support for European Marketing Plan: Offer valuable insights for the European Marketing Plan and actively engage in European events or activities as needed. Work closely with the sales team to ensure marketing activities are aligned with sales goals and support lead generation and conversion.

Key Objectives

Key Bridging Role: Establish effective communication mechanisms between the European Marketing Department, Benelux Team, and Local Distribution Partners.

• Marketing Plan Success: Achieve goals aligned with business objectives and global guidelines.
• Event ROI: Measure the impact and return on investment of national and local events.
• Campaign Performance: Track reach, engagement, and conversions of advertising and digital campaigns.
• Dealer Marketing Impact: Evaluate the effectiveness of dealer marketing plans and their contribution to sales.
• Budget Management: Efficiently allocate and manage the marketing budget.
• Brand Visibility: Increase brand visibility and influence through media and social channels.

You have

• Bachelor's degree or higher in marketing, advertising, business management, or related field.
• Minimal 6 years’ experience with proven track of success in automotive Corporate or Brand Marketing, Product Marketing, Agency Services, and/or Marketing Operations.
• Fluency in English and Dutch or French is necessary; Chinese language proficiency would be a plus.
• In-depth knowledge and passion about the European automotive industry's history, brands, products, and technologies.
• Self-motivated and able to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.
• Excellent coaching, communication, and interpersonal skills, with a proven track record of positive influence in teams.
• Ability to travel up to 50% of the time, maintaining close connections with partners and BYD Europe HQ.

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.

About BYD Europe

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.