Go-to-Market Manager
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Job Description
The Go-to-Market manager will play a central role in leading Perfect Path to Purchase agenda for Eastern Europe: GTM, Sales digitalization, DPEX program implementation.
This position will report directly to the Head of Sales Excellence Eastern Europe and is based in Amsterdam.
Key Responsibilities:
- Execute the development of the Hybrid Managed Model: Deployment of the 3YS GTM strategy, Roles & Responsibility definition, people onboardings, engagement plan, next steps and development plan; Playbook creation for repeatable models in Retail & Away from Home channels; KAM model improvement
- Lead the creation of a Distributor Partner change playbook, supporting the commercial team on execution
- Manage and support the direct sales model: assist the Head of Sales Excellence in creating the GTM Roadmap for new markets; support commercial roadmap implementation, manage the Merchandisers strategy in Czech Republic.
- Implement Global Programs specifically the Hospitality Program,
- Enhance JVP and implement DPEX Scorecarding: tracking KPIs, reporting results via presentations, dashboards and newsletters
- Lead business cycle continuous enhancement: standardize commercial plan-sign off to improve forecasting, External MPR, create methodology to improve DP category management
- Implement the Perfect Store program: Image recognition & Analytics
- Digital projects development: POS Potential // Sales Tech Ecosystem // Nielsen // Focus // SharpGrid
- Lead analytics in Commercial team – reporting, visualizations and dashboards preparation
Key requirements:
- 5+ proven experience in sales excellence, go-to-market strategies, and key account management
- Experience in managing distributor partners and direct sales models
- Experience in implementing digitalization projects and global programs
The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest…
The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest food and beverage company in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.
In the Netherlands Kraft Heinz has 3 locations: Elst, Nijmegen and Amsterdam (Headquarters the Netherlands). A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, Honig, De Ruijter, Roosvicee, Venz, Karvan Cévitam, Brinta, Wijko, Amoy, HP en Lea & Perrins.
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