CLCM Strategy Lead

Customer Lifecycle Management (CLCM) is an approach by which we use data and leads to understand, predict, and transform customer behaviours through their own lifecycle, and their lifecycle with Barclays. As a CLCM Strategy Lead, you will utilise data to devise a strategy for ensuring we meet our customers’ needs, particularly during important life events. Our strategy aims to support all of our customers, including our vulnerable customers. You will maximise our customer interactions by creating opportunities to engage with them and focusing our products to be more customer-centric. Using your analytical skills, commercial mindset, and stakeholder management experience, you will devise a strategy to manage and predict customer needs through various vantage points, pathways, and points in time.

Requirements

To be successful as a CLCM Strategy Lead, you should have experience with:

• Devising strategies.
• Stakeholder management.
• Customer Lifecycle Management; attraction, retention, life events, using data analysis.
• Commercial acumen.

You may be assessed on key critical skills relevant for success in the role, such as:

1. Risk and controls
2. Change and transformation
3. Business acumen strategic thinking
4. Digital and technology

Purpose of the Role

To drive the successful implementation and commercial realization of the bank's strategic goals, ensuring alignment with market trends and delivering sustained financial performance.

Accountabilities

• Understand and interpret the bank's overall strategic objectives and translate them into concrete action plans for specific business units and functions.
• Develop detailed implementation roadmaps outlining key initiatives, timelines, resource allocation, and performance metrics.
• Develop and implement robust commercial models for new initiatives and ventures, ensuring financial viability and profitability.
• Identify and analyze potential risks and opportunities, providing insights and recommendations for strategic decision-making.
• Develop and implement effective change management strategies to facilitate the adoption of new initiatives and processes.

Vice President Expectations

• Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.
• Manage and mitigate risks through assessment, supporting the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Comprehend the organisation's functions to contribute to achieving the business goals.
• Collaborate with other work areas for business-aligned support areas to stay updated with business activity and strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem-solving processes.
• Seek out, build, and maintain trusting relationships and partnerships with internal and external stakeholders to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.