Consumer Activation Specialist

At JTI, we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

Consumer Activation Specialist

Reporting to: Consumer Activation Manager

Duty Post: South Mindanao

What this role is about:

• The Consumer Activation Specialist supports the Consumer Activation Manager with consumer activation planning and execution within an assigned region or HQ-initiated program or campaign.
• Takes the lead in translating, planning, and activating 1-2-1 programs based on understanding of brand priorities, consumers, and touchpoints/channels to drive consumer acquisition, trial, and consideration and build/elevate brand equity.
• Brings consumer-centric thinking to support planning, forecasting, and execution efforts via plans, guidelines, content, necessary toolkits, and analytical support to FMZ Team members.
• Entails cross-functional coordination between FMZ Teams and HQ functions (Brand, Consumer Activation, Sales, FFDG, Merchandising, PPO, Legal, Compliance) to ensure effective execution of territory programs.
• Manages third-party agencies to ensure timely, efficient, and effective execution of all programs.

What will you do:

1) Consumer Activation Execution Excellence
Supports the Consumer Activation Manager in ensuring that all activations remain faithful to brand equity, global mandatories/toolkits, and marketing objectives. Uses channel dynamics and consumer engagement principles to increase impact and effectiveness.

2) Regional and HQ Team Support
Provides support to FMZ and HQ Teams—particularly Territory Activation Leads—regarding BA deployment, uniforms, activation materials, and premium items while ensuring brand guidelines compliance.

3) Cross Functional Partner
Collaborates with Brand, Digital, Legal, PPO, Brand, and FMZ Teams in establishing processes to align and prioritize brand strategies while complying with global guidelines.

4) Third Party Agency Management
Provides third-party agencies with feedback, directions, and training to develop brand activation ideas/proposals. Challenges partner agencies to drive innovation and best-in-class output.

5) Budget Management
Manages the A&P budget according to priorities and business targets, determining fund allocation across brand and territory initiatives to achieve objectives cost-efficiently.

Who we are looking for:

• Bachelor's Degree graduate, preferably in Marketing, Business, or Communications-related courses.
• At least 2 years of experience in Marketing, Trade/Channel Marketing, Consumer Engagement, or Brand Activation, preferably in an FMCG company.
• Good communication skills - Oral and Written (English, Filipino)
• Project Management
• Data Analysis
• Ensures data from 1-2-1 programs establish patterns, draw conclusions, and find solutions to enhance programs and boost company performance.
• Consumer Profiling and Insights
• Synthesizes data from multiple sources to get a clear picture of the target market to guide consumer engagement activities.
• Consumer Activation Excellence
• Applies and amplifies brand ideas across relevant touchpoints that remain faithful to brand equity, global mandatories/toolkits, and marketing objectives.
• Presentation Skills
• High self-confidence in presenting to large crowds or higher management while ensuring message clarity and effectiveness.
• Budget Management
• Takes full responsibility in managing the channel or program budget efficiently.
• Proficient with MS Office (Word, Excel & PowerPoint)
• Cross-functional collaboration

Are you ready to join us? Build your success story at JTI.

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require accommodations, please let the Talent Advisor know during the selection process.