NE Omnichannel Activation Specialist

Omnichannel Activation Specialist Northern Europe

ABOUT THE ROLE

The market that we operate in is constantly evolving, expanding across channels & creating new avenues for growth. Our success will be based on our ability to unlock these opportunities, address new challenges & inspire our consumers.

For our Omnichannel team focusing on e-commerce and premium retail, we are looking for an Activation Specialist. In this role, you will be tracking & optimizing the activations across these end consumer channels for our Northern European cluster (BNL & Nordics). You will work with the commercial teams and internal stakeholders, like Marketing & Finance. Your ability to manage a holistic view of our activations across markets and players is key to accelerating our business and growing our brands in these channels.

To be successful in this role you need to be able to work with different teams and stakeholders to create a holistic overview of our marketing & promotional activations with our (e-)retailers, from which we can track information, generate insights and optimize our strategy. You will not only be coordinating this but also leveraging trends & best practices to create stronger and exciting activations that inspire consumers. Ultimately, we need to make sure we are spending our budgets in the best way, so you will help us make sure we are driving the best ROI.

You will be working with A-brands in an FMCG environment. Our (e-)retailers range from Douglas & Bol in the Netherlands to Lyko & Kicks in Sweden. Within our Omnichannel team, you will be part of the End Consumer Channel (ECC) Trade Marketing team and will be reporting to the Associate Director EEC Trade Marketing & New Business.

WHAT WILL YOU DO

In this role, you will be responsible for:

• Coordinating & tracking our marketing & promotional planning for our e-commerce & premium retail channels
• Creating a holistic overview & calendar to drive alignment & optimizations
• Aligning activations with internal stakeholders, like Finance and the Brand teams
• Leading the booking & tracking of budgets tied to activations
• Optimizing the effectiveness and ROI of our activations
• Developing stronger or new activations based on insights, trends & best practices
• Tracking & reporting on trends, market developments & competition
• Working closely with regional and global teams

WHAT WILL YOU BRING

• Bachelor/Master degree in a relevant field
• Relevant working experience
• Strong coordinating skills
• Able to look at the big picture, while having an eye for detail
• Clear, collaborative communicator
• Very strong stakeholder management
• Think & act like a start-up mentality: entrepreneurial and high ownership
• Energized by a dynamic environment
• Fluent in both written and spoken English

Desirable

Affinity with Beauty. Prior beauty category experience is a plus, but not a prerequisite.

WHAT WE OFFER

This is a unique role with an opportunity to make an impact. You’ll get to work in the innovative ECC team that is set on the mission of transforming the end consumer channels for Wella Company. Working with A-brands in a start-up-like environment with people that are passionate about the work they do and know how to have some fun along the way. Wella Company offers a high-paced and vibrant working environment, with a high level of autonomy in your work. An opportunity to make your mark and drive your career.

ABOUT US

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

Selection process

The selection process will be done via interviews with HR, the hiring manager, and the ECC Director. Calibration of several candidates and interviews will either lead to a direct decision or an additional interview if needed.

Interested?

If you are interested in this role, please apply and attach your resume and cover letter!

Acquisition on our positions is not appreciated.