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Marketing Specialist

Posted 13 Jul 2024
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Work experience
3 to 10 years
Full-time / part-time
Full-time
Job function
Salary
€3,000 - €4,000 per month
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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EazeGames

EazeGames is Europe’s most fun skill-gaming platform where players compete in their favourite games to win cash prizes. We offer more than 10 popular games, such as Solitaire, Bubble Shooter, Sudoku, and Bingo. More than 3.500.000 people enjoy our games and our top players have won over €13.000.000 in cash prizes. EazeGames isn’t just where you play; it's where you relax, compete, and have fun.

All our games are 100% skill-based and do not involve chance or luck. EazeGames provides players with full control over the outcome of the game, ensuring that success depends solely on their skills.

EazeGames empowers all its players to experience the excitement of winning.

The gaming industry

Did you know that the gaming industry is much larger than the music- and film industry combined? Gaming is one of the most creative, positive, data-driven, scaleable industries in the world. To us, it’s also the most fun and exciting!

Real-Money Skill Gaming (100% skill-based games for cash prizes) is a rapidly growing industry with millions of players and millions in cash prizes. EazeGames works proudly to become the Real-Money Skill Gaming leader in Europe.

Job description

As EazeGames is scaling, we’re looking for a Marketing Specialist who will support our marketing department in all its efforts. Your main objectives will be user acquisition, player engagement, and brand awareness.

You’ll be joining our marketing department alongside the Marketing Specialist and Graphic Designer. Together you’ll manage a substantial annual budget to realise EazeGames’ ambitious goal of becoming a European player’s first choice to play and compete in the most popular skill-based games for cash prizes.

About you

You’re a team player with a blend of skills that will drive our brand and our campaigns to new heights. In addition to a strong foundation in paid advertising, you know SEO, branding, and copywriting.

We move on a scale-up pace, therefore, you’re a go-getter with a broad skill-set and great vision to expand the EazeGames brand. You have a data-driven growth mindset, ready to run creative experiments and get shit done.

Experience in the gaming industry, especially in user acquisition is an advantage but not required.

Your week

  • 50% launching, optimising and testing user acquisition campaigns
  • 30% player engagement
  • 20% brand awareness
  • +100% Fun!

Responsibilities

  • Develop and implement strategic marketing plans to increase brand awareness, adoption, and growth.
  • Write compelling messaging to effectively convey product value.
  • Coordinate and execute go-to-market plans, ensuring alignment across teams.
  • Monitor and evaluate campaign performance, making necessary adjustments to optimise results.
  • Oversee marketing campaigns across multiple channels.
  • Leverage market research to improve marketing strategies and anticipate industry trends.
  • Keep up with industry trends, competitor activities, and best practices.

Requirements

  • Bachelor's degree in marketing.
  • 2-3 years of experience in product marketing, ideally within the gaming sector.
  • Strong analytical and communication skills.
  • Demonstrated success in executing marketing campaigns.
  • Ability to excel in a fast-paced environment and adapt to evolving market dynamics.
  • Native-level proficiency in English and Dutch.
  • Familiarity with marketing tools and platforms (such as Google Analytics and CRM software)
  • A solid grasp of digital marketing strategies.
  • In-depth knowledge of the gaming industry, including player demographics, key market trends, and major industry players (preferred).

Perks

  • Experience a fast-paced and dynamic work environment.
  • Opportunities for career growth and professional development.
  • Be part of an ambitious and rapidly growing company.
  • Work in an office located along the beautiful central canals of Amsterdam.
  • Enjoy a daily lunch budget and bi-weekly team lunches.
  • Participate in quarterly team outings for team-building and relaxation.
  • Play mobile games during office hours to stay updated on market trends.

Europa's leukste skill gaming platform waar 3.500.000 spelers hun favourite games competitief spelen voor echte geldprijzen. Met meer dan tien spellen zoals Solitaire, Bubble Shooter en Sudoku die volledig op vaardigheid gebaseerd zijn.

Entertainment
Amsterdam
Active in 13 countries
20 employees
70% men - 30% women
Average age is 31 years