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Marketing Manager

Posted 11 Jul 2024
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Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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Company Description


Ennismore, the fastest-growing lifestyle and leisure hospitality company, is bringing the iconic Delano brand to the UAE for the first time. When Delano South Beach arrived on the Miami scene in 1995, it introduced an entirely fresh take on 5-star luxury and marked the inception of lifestyle hospitality. Delano was celebrated for its blend of timeless elegance, modern design, and vibrant energy; it became the social hub, bringing together the who’s who of the fashion and entertainment world. Guided by the same principles that propelled the original Delano to icon status, Delano Dubai will usher in a new era of sophisticated style and elevated service to the UAE.

Located on the pristine shores of Bluewaters Island, the Delano Dubai resort will boast an array of luxury rooms and suites, four exceptional culinary and mixology experiences, an ocean front swimming pool and a wellness studio.


Job Description


Summary
The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that drive awareness, guest acquisition, brand loyalty, and revenue growth for our property.

Responsibilities

  • Develop and implement a comprehensive marketing plan aligned with the hotel's overall business objectives.
  • Conduct market research and competitor analysis to identify target audiences and understand industry trends.
  • Oversee and collaborate with all aspects of the hotel's digital marketing presence, including website optimization (SEO/SEM), social media marketing, email marketing, and online advertising campaigns.
  • Develop and execute creative content marketing strategies in collaboration with social media manager and digital manager to engage guests and showcase the hotel's unique offerings.
  • Collaborate and assist with public relations efforts, including media outreach, press releases, and influencer marketing.
  • Manage and analyze marketing campaign performance using data analytics tools, tracking key performance indicators (KPIs) and adjusting strategies accordingly for optimal results.
  • Collaborate with sales, revenue management, and other departments to ensure a cohesive brand message across all channels.
  • Manage marketing budget and track return on investment (ROI).
  • Stay up-to-date on the latest marketing and hospitality trends and leverage them to optimize campaign performance.
  • Assist with developing and implementing promotional packages and special offers.
  • Oversee the production of marketing materials with graphic designers, such as brochures, flyers, and website content.

Qualifications


Experience/Certificates/Education

  • Bachelor's degree in Marketing, Communications, Digital Marketing or a related field (preferred).
  • 3-5 years of proven work experience in marketing or related field (pre-opening experience preferred).
  • Proven track record of success in developing and executing successful marketing campaigns that drive revenue growth.
  • Strong understanding of digital marketing principles and best practices (SEO/SEM, social media marketing, email marketing, etc.).
  • Excellent analytical skills and the ability to interpret and utilize data to inform marketing decisions.
  • Excellent written and verbal communication skills, with a strong focus on storytelling and brand messaging.
  • Proficiency in using AI Tools.
  • Fluent proficiency in English and additional languages is a plus.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong organizational skills and time management skills.
  • Experience with content management systems (CMS) is a plus.
  • A passion for the hospitality industry and a strong understanding of current travel trends.

Additional Information


As part of our commitment to your growth and success, we ensure you receive the necessary support, training, and leadership throughout your journey with us. You'll have the opportunity to participate in training and development programs aimed at honing your skills and enhancing your expertise in luxury hospitality space.

Accor Hotels is toonaangevend in de wereld: we zijn marktleider in Europa en met tienduizenden medewerkers en duizenden hotels aanwezig over de hele wereld. Ook in Nederland kunnen onze gasten overnachten in een trendy ibis Budget-hotel of baden in de luxe van Sofitel. Alle merken hebben een eigen prijsbeleid, productlijn, serviceniveau en een eigen identiteit. En ondanks dat we dus een van de grootste hotelketens ter wereld zijn, zorgen onze mensen ervoor dat elk Accor Hotel uniek is.

Leisure, Travel & Tourism
Schiphol
160,000 employees