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Social Media Executive

Posted 20 Jul 2024
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Work experience
0 to 7 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Work location: Hounslow / Uxbridge, London

We are looking for a dedicated and creative Social Media Executive with a passion for automotive innovation to join our dynamic marketing team. The ideal candidate will have a strong understanding across the full spectrum of social media channels along with a desire to grow and maintain our on-line presence and community.

Reporting to the Senior Digital Marketing Specialist the role will be responsible for the following:-

Key Responsibilities:

  1. Social Media Strategy:
    • Assist in developing and implementing social media strategies to increase brand awareness, drive engagement and increase followers.
    • Analyse social media metrics and insights to optimise performance and identify current trends and opportunities.
  2. Content Creation:
    • Assist in the development of compelling and engaging content focused on BYD UK's passenger car range for social media platforms, including our UK Facebook & Instagram channels and supporting our European LinkedIn, Twitter and YouTube.
    • Collaborate with the marketing team to create content calendars tailored to our followers and potential customers. Leading content shoots with our creative agency.
  3. Event Support and Engagement:
    • Attend and support industry events, representing BYD UK and actively engaging with attendees.
    • Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
  4. Campaign Management:
    • Plan and execute social media campaigns focused on promoting BYD UK's latest electric car models, features, and events.
    • Monitor campaign performance and adjust strategies as needed to ensure successful reach and engagement with target audiences.
  5. Community Management:
    • Along with our social media agency, support the monitoring and responses to comments, messages, and inquiries related to BYD UK's electric cars across all social media platforms.
    • Foster engagement with followers, influencers, and online communities to build brand awareness and loyalty.
  6. Collaboration:
    • Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels.
    • Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.
    • Coordinate influencer campaigns to create authentic content and amplify BYD UK's electric car messaging across their audiences.

Your profile:

  • Experience in managing social media platforms.
  • Excellent written and verbal communication skills with a keen attention to detail.
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Proficiency in social media analytics tools (Brandwatch & Meta Business) and ability to derive actionable insights to enhance marketing strategies.
  • Exceptional organisational and multitasking abilities.
  • UK driving license.
  • Has right-to-work in the UK.

We offer:

  • Performance and experience-based competitive remuneration (quarterly paid bonus);
  • 25 holidays + UK Public holidays;
  • Car Salary Sacrifice Scheme;
  • Department & company wide teambuilding events;
  • Opportunity to be at the forefront of the electric vehicle revolution with a leading automotive brand.
  • Development opportunities in a fast-paced and innovative environment.
  • A collaborative and passionate team dedicated to shaping the future of transportation.
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.
BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.
Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric…


As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.

BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.

Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric buses manufactured by those two factories will be exported to customers across continental Europe. It is also in partnership with Alexander Dennis in the UK which assembles jointly developed buses for the UK market.

Up to now, the footprint of BYD electric vehicles covers over 70 major European cities, which will undoubtedly grow in the future.

Automotive
Schiedam
200,000 employees