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Consumer Insights Manger; 消费者洞察经理

Posted 13 Jun 2024
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Work experience
2 to 3 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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Shanghai, China

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Consumer Insights Manger; 消费者洞察经理

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  • Shanghai, China
  • 洞察
  • 284663
  • No
  • No

职位描述

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Overview

To better support po1 insights excellence and drive future growth opportunity driven by deeper insights enabled with 2nd Horizon innovations esp. for salty snack category. This position will need to 1) working together with Po1 insights lead to facilitate on insights capability building, e.g. build research methodology playbook and toolkit; 2) Build solid cross category innovation framework from ideation to in-market performance monitoring to support company future growth ambition through salty snacks platform; 3) dedicate to support salty snack 2nd

leg growth innovation related projects and work closely with category team

Responsibilities
  1. Building Po1 insights capability playbook by working with category insights leaders and explore on future solutions
  2. Responsible for designing, executing and delivering innovations framework from ideation to in-market performance monitoring through the practise on salty snack platforms
  3. Working together with salty snack category insights leader to translate business question into rights research action plan finding the right partners, conduct clear briefing and bring deeper consumer insights to key stakeholders
Qualifications

Bachelor degree

minimum 6~8 years total experience in insights, research or consulting in FMCG category, foods related is prefered.

familiar with both quantitative & qualitative research methodology, knowledge on digital, TMIC or AI tools is prefered.

The candidate should show strong story telling capability and be able to translate consumer findings to business implication.

The candidate should have minimum 2 years working experience within in-house, and a strong team worker and open to take challenges

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PepsiCo is een van de grootste voedingsmiddelen- en drankenbedrijven ter wereld met een netto-omzet van ruim 60 miljard dollar en 285.000 medewerkers in meer dan 200 landen. PepsiCo voert een groot aantal merken, waarvan er 23 een jaarlijkse omzet hebben van meer dan 1 miljard dollar.
Als PepsiCo Nederland voeren wij bekende sterke merken zoals 7UP, Alvalle, Caleb’s Kola, Cheetos, Doritos, Duyvis, Gatorade, Lay's, Mountain Dew, Naked, Pepsi, Quaker, Snack a Jacks, Sunbreaks en Tropicana.

FMCG
Utrecht
Active in 200 countries
285,000 employees
50% men - 50% women
Average age is 30 years