Marketing Manager, Large Markets

Are you a seasoned marketer who enjoys creating impactful campaigns for cutting-edge products? Are you experienced in B2B, corporate communications, and digital marketing? About our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. About the Role The Marketing Manager for Large Markets role is perfect for an experienced marketer. It focuses on promoting Lexis+ AI™ and creating trials and demos for GenAI products. Additionally, you'll work on upsell campaigns for other LexisNexis® products. You'll collaborate with sales and product marketing teams to develop compelling strategies. Your campaigns will connect LexisNexis products with legal professionals' daily work. Utilize videos, newsletters, webinars, and surveys to showcase product value and drive trials. Responsibilities Generating Lexis+ AI opportunities by driving product trials and demonstrations among existing customers. Creating compelling marketing campaigns to enhance opportunities for upselling a diverse range of supplementary products. Utilizing thought leadership content in campaigns to attract decision-makers. Collaborating with sales teams to ensure content and messaging connect with customers including targeting key accounts with personalized messages. Refining product marketing materials for use in large law campaigns. Communicating campaign strategies and implementation plans to sales teams. Managing creation and distribution of campaign collateral and incentives while also supporting renewals with customized ABM and email campaigns. Requirements Possess a BS/BA, with a marketing, advertising, or business focus. A master’s in business administration is a bonus. Demonstrate a thorough understanding of implementing marketing campaigns and providing support, with a proven history of achieving consistent success. Display project management experience, Six Sigma credentials are a bonus. Have excellent email, video script, and social writing skills. Be proficient in video, Canva, PowerPoint, and PDF content creation. Be experienced in Salesforce, Pardot, project management tools, and ABM. Be capable of making data-driven decisions. Work in a way that works for you We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous well-being initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Health Care, Dependent Care and Commuter Spending Accounts Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Salary Range To be added when data can be disclosed LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120. Please read our Candidate Privacy Policy. LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices. We assist corporations in better understanding their markets and preventing bribery and corruption within their supply chains. We partner with leading global associations and customers to help collect evidence against war criminals and provide tools to combat human trafficking. We endeavour to advance the rule of law across the world.Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law.