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Digital Acquisition Manager D2C

Posted 22 May 2024
Work experience
3 to 7 years
Full-time / part-time
Job function
Degree level
Required language
Dutch (Fluent)

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Digital Acquisition Manager D2C

Reimagine what coffee can be. Reimagine what you can become. Let’s grow together.

Work at Nespresso and you’ll believe that coffee can be a force for good. You’ll be onboard with the idea that actions speak louder than words and be proud to work for a B Corp certified company like Nespresso. We encourage you to bring your unique talents to the table and deliver elevated coffee moments for our customers, while supporting the livelihoods of coffee farmers, and playing your part in shaping a company that takes great care of people and the planet we depend on.

Nespresso is looking for a Digital Acquisition Manager D2C

As Acquisition Manager you will own the full E2E digital acquisition journey and are responsible for the acceleration of our D2C new consumer growth. You will be managing best-in-class traffic campaigns, optimizing the website/app journey of new customers including the development of acquisition propositions (incl. subscription models) in our platforms. Your team consists of two performance marketeers and two digital product owners, and you work closely with the brand communications and marketing management team.

Your responsibilities as a Digital Acquisition Manager D2C

  • Further develop the digital E2E acquisition strategy and align with senior stakeholders both locally and in HQ;
  • Pro-actively work cross-departmentally to align campaign strategies and goals across the organization to meet sales target;
  • Introduce new and innovative digital acquisition methods, both within existing and in new channels (e.g. social commerce).

The experience we hope you’ll bring

  • Extensive experience in a D2C digital or omnichannel environment;
  • A compelling track record in digital customer acquisition;
  • Strong commercial mindset;
  • Highly experienced with digital performance campaign management;
  • Strategic stakeholder management skills both internally and externally in omni-channel or digital only organization;
  • Leadership skills and experience in leading a team of direct reports;
  • Fluent in both Dutch and English.

Furthermore, you’re eager to accelerate our ‘D2C first’ acquisition approach with your experience, knowledge and drive.

What we offer in return

  • Competitive salary based on knowledge and experience;
  • 28 vacation days;
  • 13th month and annual bonus incentive (max 13% of your annual salary);
  • Career opportunities within the Netherlands as well as internationally;
  • A Nespresso machine and monthly €50 coffee credit;
  • Annual full company party at a beautiful location;
  • Hybrid (home) working policy with budget for an ergonomic workspace at home, as well as a monthly working from home compensation;
  • 40% average discount on your gym membership with Bedrijfsfitness and Onefit;
  • Complete travel cost compensation (NS Business Card or KM reimbursement);
  • Complimentary baby formula (500 Euro per child per year);
  • Many more fringe benefits such as an (e)bike plan and referral bonus.

Who you are is exactly who we need

At Nespresso we believe that every individual should be treated with the utmost respect. It is important that everyone feels welcome and safe at Nespresso; regardless of gender, religion, cultural background, age, ability, or sexual orientation. Nespresso is actively working on fostering diverse, passionate teams. We believe this gives us a greater creative and innovative spirit to continue offering unique coffee experiences, whilst making a positive impact on people and our planet.

Join the Nespresso team

Any further questions? Feel free to send us an email to Our recruiters will get back to you within two working days.

How to apply

Please upload your cv and motivation through the link on our website. If your profile matches the job description, one of our recruiters will get back to you asap.

Note: We use an Artificial Intelligence (AI) Tool to schedule interviews with our candidates. So, keep your eye on your inbox for the invitation for an interview! When registering your application, you will be asked if we can send you WhatsApp messages; if you answer 'yes' to this, you will also receive communication via Whatsapp in addition to messages by e-mail. Communication through our AI tools is in English, but our recruiters speak both English and Dutch.

Nestlé is het grootste bedrijf ter wereld in de voedingsmiddelenindustrie. We hebben meer dan 2000 merken. De missie van Nestlé is het ‘Verbeteren van levenskwaliteit en bijdragen aan een gezondere toekomst’. We willen helpen een betere en gezondere wereld te creëren en mensen inspireren om gezonder te leven. Door middel van innovatie willen we bijdragen aan de samenleving en tegelijk het lange termijn succes van ons bedrijf garanderen.

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