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Performance Marketing Intern

Posted 13 May 2024
Work experience
0 to 1 years
Full-time / part-time
Job function
€500 per month
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our ownded factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future --- do you want to join us for the journey?

Your role

Within the EMEA Performance Marketing team, we are looking for a Performance Marketing Intern to help us with the management of our Performance Marketing channels. You will be supporting the EMEA team in bringing to life the Bugaboo brand on all our channels (CRM, Google Ads, Paid Social Media and Display) and drive sales for our website.

This is a full-time role with a duration of 6 months.

About you

During the internship you will:

  • Support with BAU email marketing program and segmentation, including briefing, testing, sending emails and reporting;
  • Be involved in solution development to optimize customer journeys on our website and across digital touchpoints based on data;
  • Set and execute testing plans for email content, subject lines and offers to improve the results and engagement of campaigns;
  • Learn email performance reporting and gather insights to continuously improve engagement and assist with effective CRM strategy;
  • Work closely with the inhouse digital agency, which oversee development, delivery, optimisation and performance of paid activity, including Paid Search, Paid Social, Programmatic Display and YouTube;
  • Support with briefing in and coordinate the creative asset delivery, local copy and campaign set up. Communicate to relevant teams and stakeholders. Optimise based on the best practice and learnings;
  • Support in delivering strong ROI against agreed targets and business goals;
  • Collaborate with cross functional teams, across HQ and local markets.

What you already bring to the table

  • You are a 3rd or 4th year Higher Vocational Education (HBO), or University student and an internship is a compulsory part of your curriculum.
  • You study in the field of (digital) Marketing, Advertising, Business Administration, Commercial Economy, Communication, or related areas.
  • You are interested in performance marketing, digital marketing, and paid advertising (CRM< Google Ads, Social Ads and YouTube); having a basic knowledge of Google Analytics, Facebook Business Manager or Google Ads is a plus.
  • You like to work as part of a team as well as independently and consider yourself proactive, detail-oriented, and, enthusiastic; also, you are analytical, with the ability to interpret data/information and distill the most important insights.
  • You have strong verbal and written communication skills and are fluent in English.

You are available for 40h per week for at least 5-6 months and can be effectively working remotely.

What we offer

  • An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
  • An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
  • Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);
  • A laptop;
  • Monthly internship allowance of 500 EUR;
  • A great office located in Amsterdam Zuid-Oost, one of the main business centers of Amsterdam;
  • The possibility to learn, develop yourself and grow in responsibility and position.

We are a premium Dutch parental company that revolutionized strollers 20 years ago. With a pioneering mindset, we create innovative products through in-house design and production. Committed to ESG values, our Push to Zero strategy focuses on reducing our environmental footprint, prioritizing team well-being, and engaging with communities. Join us to empower parents and children and be part of our diverse and inclusive culture.

Active in 30 countries
890 employees
40% men - 60% women
Average age is 37 years