Head of Wholesale

Job description

You believe business can be a force for good and you know how to make it grow.

You get energy from opening new markets, building strong partnerships and taking ownership of growth. You don’t wait for direction; you set it. You combine commercial sharpness with curiosity and you care about doing business the right way.

At O My Bag, we make timeless leather bags that do good, for the people who make them and the people who wear them. As we scale globally, wholesale remains one of our biggest growth engines. That’s where you come in.

You’ll lead our B2B sales strategy, manage key markets and partners and guide our wholesale team to the next level. From trade fairs to agent networks, from key accounts to sales analytics, you connect the dots, raise the bar and make sure we don’t just grow, but grow well.

Strategic where it matters. Hands-on where it counts.

Our ambition

We’re building the world’s leading sustainable bag brand in the affordable luxury space.

Wholesale is a core growth engine for O My Bag and we see a significant opportunity to expand and strengthen our global partnerships. We’re looking for someone who can open doors, structure strong commercial relationships and turn market potential into long-term growth.

Within wholesale, our focus is on building a scalable engine that supports brand-building, revenue growth and qualitative distribution, always close to the consumer and the reality of the retail floor.

Your Role & Responsibilities

Channel Ownership & Strategy

• Take full responsibility for the wholesale P&L, margin performance and long-term revenue growth
• Define and execute the global wholesale strategy in line with our brand and commercial ambition
• Set clear market priorities and build a scalable growth roadmap
• Balance expansion with qualitative distribution and brand positioning
• Build a wholesale engine that is predictable, disciplined and future-proof

Business Development & Distribution Strategy

• Drive new business across key markets while elevating existing partnerships
• Lead high-level key account negotiations and structure strong commercial agreements
• Expand and sharpen our agent and distributor network
• Identify white-space opportunities and unlock new markets
• Implement clear segmentation and commercial frameworks (pricing, terms, margin logic)
• Turn retail feedback and consumer insights into action

Performance & Forecasting

• Make sure forecasts are realistic and that we know what’s coming before it hits us
• Steer hero assortment performance, door productivity, and sell-through
• Translate data into sharp commercial decisions
• Ensure wholesale becomes a scalable and insight-driven channel

Team Leadership & Organizational Build

• Lead and develop the wholesale team
• Set ambitious but clear targets through OKRs
• Raise the commercial bar: build structure, accountability and a performance-driven culture
• Strengthen commercial capabilities across markets
• Act as the strategic bridge between Sales, Product, Marketing and Retail

Cross-Functional Impact

• Align closely with Product on hero families, assortment architecture and SKU productivity
• Partner with Marketing on trade marketing, sell-out initiatives and market activations
• Collaborate with VM and Creative teams to elevate in-store brand presentation
• Ensure wholesale insights influence product and brand decisions

Event & Trade Fair Leadership

• Lead trade fair strategy, presence and execution
• Elevate showroom experience and brand presentation
• Optimize conversion, follow-up and long-term relationship building

Job requirements

About you

• ✔ Fluent in Dutch (native) and English, both written and spoken.
• ✔ 5+ years of experience in a leadership role in wholesale sales or business development in fashion, lifestyle, or accessories.
• ✔ A strong commercial mindset with a proven track record of driving sales growth.
• ✔ Strong leadership skills with experience managing sales teams.
• ✔ Experience in working with international agents and distributors.
• ✔ Willingness and availability to travel (at least twice a year) for trade fairs and sales events.
• ✔ Analytical and data-driven, with strong reporting and performance tracking abilities.
• ✔ Passion for sustainability and alignment with O My Bag’s mission and values.

What we offer

• 🌎 A chance to make a real impact - we’re revolutionizing leather and fair production while creating job opportunities in small communities.
• 📍 A beautiful office in Amsterdam’s buzzing De Pijp neighborhood.
• 🚀 A fast-growing, international environment with high ambitions.
• 📚 A personal growth budget and regular team training sessions.
• 👜 Shop discount & a budget for O My Bag products.
• 💪 Employee discount on an Urban Sports subscription.
• 💰 Pension scheme with A.S.R. Doen Pensioen.
• 🥗 Fresh, vegetarian team lunches served daily.

Meet the team

You’ll be joining a team of about 30 talented and energetic professionals with 10+ nationalities.

On a daily basis, you will be working closely with your team, the Head of Marketing, the Head of Production and our Founder & CEO. You will be reporting to our Head of Finance & Operations. We’re a passionate, driven team dedicated to expanding O My Bag’s wholesale presence worldwide.

About O My Bag

At O My Bag, we’re on a mission to change the fashion industry by creating fair job opportunities and connecting small communities to the global market.

With two stores in Amsterdam and over 600 stockists worldwide, we’re growing fast, but growth for us is about impact, not just numbers. We’re ambitious, innovative and have a can-do attitude. At the same time, we’re down-to-earth, flexible and a pleasure to work with. We support each other, embrace change and believe work should be meaningful and fun.