Digital Manager SalesForce

Digital Manager Salesforce

Are you energized by shaping the digital future of customer operations? As Digital Manager Salesforce, you will own and evolve FrieslandCampina’s rapidly growing Salesforce platform — the central CRM system used across Europe and Retails Americas. You transform business needs into smart digital solutions, enhance customer engagement, and unlock measurable business value. If you love combining strategy, technology, and people to create long‑lasting impact, this role offers an exciting opportunity to make a difference.

Ce que nous demandons

We are looking for someone who blends digital expertise with a strong business mindset. You bring:

• An academic or Master’s degree.
• 8+ years of experience as a digital manager, delivering business value through digital execution.
• Proven experience managing digital platforms or leading CRM‑driven projects.
• Salesforce knowledge and the ability to translate business needs into technical solutions.
• Strong background in Sales and/or Customer Operations processes.
• Experience with user adoption, training, and change management.
• Excellent communication skills in English.
• A continuous‑improvement mindset, analytical strength, and a passion for digital innovation.

You are someone who enjoys connecting dots across teams, improving ways of working, and inspiring others to embrace new digital capabilities.

Ce que nous offrons

• Unique company culture of Dutch heritage and international presence
• We offer great work life balance and competitive benefits package
• Competitive pension scheme, holiday allowance of 8%, end year allowance 5%, bonus scheme, flexible working hours and the ability to work from home.
• Diverse training and mentoring programs to help you grow on your own professional journey
• Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
• Opportunity to travel internationally to enhance collaboration with the business demand planning teams
• A friendly and informal working environment, yet professional team members as sparring partners
• Autonomy and trust to create longer term impact that helps bring better nutrition to the world
• Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy

Description du poste vacant

As Digital Manager Salesforce, you will play a pivotal role in steering the evolution of Salesforce across Customer Operations teams. Salesforce is firmly established as our central CRM platform, and its user base continues to grow rapidly. You ensure that the platform keeps delivering strategic value — by making it scalable, user‑friendly, and aligned with business priorities.

You define and own the Salesforce digital roadmap, translating long‑term company ambitions into actionable enhancements. You govern the New Project Request (NPR) process, ensuring each initiative is well‑scoped, prioritized, and supported from idea to execution.

You work closely with IT and the Salesforce Center of Excellence (CoE) to deliver platform improvements that strengthen customer engagement, operational efficiency, and commercial outcomes across Europe and Retail Americas.

Your responsibilities include leading high‑impact digital projects, driving data quality standards, and ensuring that customer and operational data remains accurate and reliable. You coordinate a cross‑functional key‑user network to gather feedback, promote best practices, and stimulate consistent system adoption.

A crucial part of your success lies in empowering users. You design training programs, capability‑building initiatives, and adoption strategies to help teams get the most out of Salesforce. You turn digital potential into real‑world impact — improving customer experience, driving efficiency, and enabling better decision‑making.

Détails de l'équipe

You will be part of the Customer Operations team for Europe and Retail Americas. Together with the Cluster leads and Continuous Improvement Specialists you work every day on delivering an excellent customer experience now and in the future.

You collaborate closely with Customer Operations, IT, Salesforce CoE, and commercial teams. While you don’t have direct reports, you influence and guide a large network of stakeholders and key users who rely on Salesforce every day. You will be a central driving force in accelerating digital maturity and ensuring the organization continues to grow in its use of CRM technology.

Rianne.vanVessem@frieslandcampina.com