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Rituals

''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores...


''We're not here to sell you beauty, we are here to make you feel good''

We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores across 29 countries throughout Europe, Asia, Middle East and the Americas/ North and South America; with the aim to open 1,000 stores by 2020.

Retail
Amsterdam, NL
Active in 33 countries
5,000 employees
30% men - 70% women
Average age is 36 years

Rituals

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''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores...


''We're not here to sell you beauty, we are here to make you feel good''

We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores across 29 countries throughout Europe, Asia, Middle East and the Americas/ North and South America; with the aim to open 1,000 stores by 2020.

Retail
Amsterdam, NL
Active in 33 countries
5,000 employees
30% men - 70% women
Average age is 36 years

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What employees are saying

Eline van der Wallen

recruitment intern

Eline van der Wallen

From the first day of my internship onwards, Rituals really felt like a second family for me. Somewhere you don’t feel judged and where you have the opportunity to learn and grow as an individual. I’d highly recommend Rituals as an internship company to anyone!

Interesting to know

Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics.


Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics.


Rituals helps you slow down,
to find happiness in the smallest of things.
It is our passion,
to turn everyday routines into more meaningful moments.


In 29 different countries!