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We want to provide you with the possibility to match your frames with every occasion and all of your favourite styles, as we know how important it is to be able to change your look at anytime you want. Therefore, we design quality handmade frames at a fair price, €98/£89 and €248/£179 (varifocal), a price that includes prescription lenses. Transparency, best-in-class service and a stellar customer experience are key to our brand philosophy as we continue to make eyewear an accessible accessory for all.
Ever wondered why other designer glasses cost a small fortune? The answer is remarkably evident; you’re paying too many people. We like to keep it simple. We’re not letting you pay for expensive license holders and retailers. You only want the high-quality design and manufacturing anyway.
We believe strong design and high quality can go hand in hand with fair prices. Our Amsterdam-based design team produce future classics, not short term thrills. Craftsmanship is just as important as our long-lasting designs. Quality materials are central to everything we do – so much so, that we’ve named the company after the cellulose acetate from which a majority of our frames are formed: a traditional material that is strong, lightweight and lasting. It’s crucial to us that each phase in the construction and development of your eyewear is personalised, flawless, and conducted with the sharpest eye for detail.