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Brand Activation Marketeer

Posted 24 Jan 2026
Share:
Work experience
2 to 6 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Happiness can be found in the smallest of things. Join us in turning everyday routines into more meaningful moments with your marketing skills.

Share your talents

As a Brand Activation Marketeer at Rituals, you will help drive traffic and excitement to our Rituals stores worldwide. Your main focus is to support the roll-out of Store Openings and Local Activation moments, bringing the Rituals experience to life for new and existing customers across all regions. Each year, we open around 250+ new stores, and you are one of the key marketing contacts ensuring these openings are consistent, smooth, and inspiring.

Working ahead of the markets, you help prepare activation materials that not only support business growth, but also strengthen the sense of community around our brand. In this role you combine creativity and operational excellence by bringing fresh ideas that elevate the in-store experience, while ensuring everything you deliver has real business impact.

You will:

  • Coordinate, manage and execute the global Store Opening toolkit for all new Rituals stores across regions
  • Support local activation moments by developing and maintaining scalable toolkits that drive traffic and elevate the in-store experience
  • Work closely with Retail, Training, Marketing and regional teams to ensure smooth preparation and alignment for each opening or activation
  • Gather market insights and feedback to continuously improve toolkits, materials and ways of working
  • Bring fresh, on-brand ideas that strengthen customer experience while supporting commercial goals
  • Stay up to date on retail trends, customer behaviour and competitor activity to keep activations relevant and inspiring
  • Contribute to process improvements and more efficient workflows as our global activation scope continues to grow

Bring all of you

High on energy, low on ego, and eager to bring great experiences to life. You enjoy working with many different teams, keeping projects organised, and finding smart ways to improve how we work.

On top of this, you bring:

  • 2-4 years minimum experience in retail marketing, store openings, brand activation or project coordination
  • A strong connection to the customer and a passion for elevating in-store experiences
  • Excellent organisational and communication skills
  • A proactive and solution-oriented mindset; you enjoy improving processes and finding better ways to deliver results
  • Skilled stakeholder management and experience working in or with a fastpaced & growing organization
  • A team-first attitude with the confidence to take ownership
  • Comfortable working with data and performance insights to continuously improve
  • Fluency in English

Benefits of working at Rituals

  • Unique opportunities for personal and professional growth
  • Staff discount on Rituals products
  • Attractive bonus
  • Flexible working hours tailored to your personal rhythm
  • Company & team events

''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores…


''We're not here to sell you beauty, we are here to make you feel good''

We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores across 29 countries throughout Europe, Asia, Middle East and the Americas/ North and South America; with the aim to open 1,000 stores by 2020.

Retail
Amsterdam
Active in 33 countries
5,000 employees
30% men - 70% women
Average age is 36 years