Marketing Automation Technology Specialist - Flexible Location

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company.

This position reports to:

Global Head of Marketing & Demand Generation

We are looking for an open, collaborative and strategic Marketing Automation Technology Specialist to join our fast-moving global team.

In this role, you’ll help drive the development of marketing automation on ABB Robotics, as well as create and manage marketing automation campaigns for our global and local teams. This role is both strategic and tactical. It includes designing, testing, quality assurance, execution, maintenance and reporting for marketing automation programs. We use Pardot/Salesforce, but if you know Marketo or another platform, that’s fine.

Key responsibilities:

• Play a pivotal role in the Global Marketing Automation team to shape and deliver the Global Marketing Automation Strategy
• Design, build, and execute automated marketing campaigns and workflows for lead nurturing, email marketing, and other promotional activities
• Monitor and report on the effectiveness of campaigns and assets managed in Pardot and related digital applications with focus on data quality and system performance
• Perform A/B Tests on elements in marketing mix including email templates, landing pages, forms, etc.
• Lead by influence to drive excellence and organizational maturity
• Troubleshoot marketing automation and CRM issues
• Work with central and country marketing teams to ensure quality and compliance, database cleanliness, effectiveness in campaigns and conversion rates
• Support the correct use of related platforms by documenting processes, creating templates, providing regular live training, and educating marketing and sales users via the development of training materials and best practices for lead generation and campaign management
• Create email templates, forms, landing pages, reporting, dashboards, etc. to be used by central and local marketing teams
• Support and develop the marketing and sales teams’ awareness and capabilities in Salesforce and marketing automation best practice

Qualifications:

• Minimum of 8 years of experience in marketing or related field
• Minimum 2 years of experience with Pardot / Marketo / HubSpot or other marketing automation system and Salesforce or any other sales force automation
• Experience implementing and monitoring automation campaigns
• Able to work independently and as part of a team
• Understanding of various funnel acceleration systems
• Fluent in English
• Outstanding communication, project management skills, attention to detail and the proven ability to manage multiple initiatives in parallel

Bonus if you have:

• HTML and CSS knowledge
• Other digital marketing experience / knowledge
• Graphic design or content development experience
• Experience in documentation / training