Content Analyst

Do you want to help us on our journey to build the ultimate online playground?

Hey! We’re Poki! We’re a tech scale-up on a mission to create the ultimate online playground. Every month, more than 90 million players come to Poki to discover and play games created by our community of 500+ game developer teams. Our success depends on helping the right games reach their full potential.

To do that, we’re looking for someone who’s excited about understanding and boosting game performance, identifying future hits, and unlocking smarter monetization in the role of Content Analyst.

What this job is about:

Poki is a multi-sided platform where players, game developers, and advertisers all come together. As a Content Analyst, your focus will be on the performance of games on our platform, especially our top-performing titles and the next wave of potential hits.

You’ll work with large-scale behavioral and monetization data to:

• Optimize the value generated by our most important games.
• Help our team and game developers make better decisions based on data.
• Identify early signals that point to future breakout successes.
• Spot gaps and opportunities in our game offering.

Your insights will directly influence how games evolve on Poki, how we monetize responsibly, and how we scale the value of our content catalogue sustainably.

Your challenge as a Content Analyst:

• Identify and define hit signals. Explore player behavior, engagement patterns, and early performance indicators to determine which signals best predict long-term success, and turn those into actionable metrics.
• Help the teams who engage with game developers to source high potential games and to prioritize our efforts in boosting the performance of our current portfolio.
• Find ways to improve the value we deliver to our players on the playground. Help to improve the discoverability of games by evaluating common patterns and understanding how we can make the experience better.
• Optimize monetization for our top games. Analyze monetization performance at a deep level and identify smart, player-friendly ways to increase value through ad timing, placement, and frequency.

You:

• Are a critical thinker, and have 4+ years experience as an analyst.
• Are business savvy, and eager to optimize for performance.
• Are curious to understand the complex dynamics of a multi-sided platform (balancing the needs of players, game developers, and advertisers).
• Have strong experience with structuring data with SQL (BigQuery, Snowflake or similar products).
• Have experience with data visualization (Lookerstudio, Tableau or similar products).
• Have affinity with games.
• Are based in The Netherlands, and able to work on-site regularly at our office in Amsterdam.

Why work at Poki?

• Direct impact on the experience of our community of 500+ game developers, and our 90 million monthly players.
• Work together with a diverse, international, talented and self-motivated team.
• Play is how we learn; we make sure everyone is being challenged and offer an annual training budget.
• Opportunity to connect with colleagues through work retreats, drinks every Thursday and team activities.
• A full time contract and opportunity to join our Employee Participation Plan.
• A hybrid work environment that includes a vibrant office environment with catered lunch, flexible working hours, work from home budget, and travel costs covered for those living outside of Amsterdam.