Advocacy Community Manager

Advocacy Community Manager

The Advocacy Community Manager is responsible for developing and nurturing a thriving community of brand advocates for the L’Oréal Groupe with a focus on driving short term performances but also building the market for the future. This role combines strong marketing project management, social media expertise, relationship management, and a deep understanding of the beauty industry to cultivate authentic engagement around our brands. The Advocacy Community Manager will identify, engage, and empower key communities for the L’Oréal Groupe.

Key Responsibilities:

• Develop community bonding, love and loyalty via eventing, educational masterclasses, and unmissable experiences online and in-person. You will be the lead of our upskilling programs with creators & experts to continuously develop our market in a smart, scaled & sustainable way. Both focusing on long-term and short-term results.

1. Strategic planning, together with divisions
2. Event Planning and execution: Plan and execute online and offline events for the advocate community, creating opportunities for networking, product education, and brand engagement.

• Develop community engagement and loyalty programs aimed at generating UGC:
• Full ownership to set-up and maintain this program from A-Z
• Build and recruit online brand lovers and consumer advocates into our community program
• Coordinate an efficient process of gifting and seeding management
• Develop ‘always on’ programs to promote the generation of User Generated Content
• Think strategically about the long-term growth of your responsibilities and the position & bridges with the A&I ecosystem as well as other (digital) métiers.
• Reporting on your key topics
• You will also be responsible for being the bridge between consumer care and the advocacy team within CDMO

Qualifications:

• Master’s degree
• Proficiency in English and Dutch
• +3Y experience in Communications, Public Relations, or a related field in marketing.
• Proven experience in (influencer) marketing
• Excellent communication, interpersonal, and relationship-building skills.
• Deep understanding of the beauty industry and L'Oréal's brand portfolio.
• Strong project management and organizational skills where you act as a leader with strong stakeholder management.
• Entrepreneurial mindset to build and showcase proactive problem-solving
• Proficiency in social media platforms and analytics tools.
• Passion for building and nurturing communities.
• Creativity in marketing

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues, where working Agile is the norm;
• A healthy career perspective with good development and career opportunities;
• A competitive salary which is adjusted on an annual basis in case of good performance;
• Good secondary employment conditions, such as a 13th month, profit sharing, bonus scheme, company car, discount on medical expenses and a favorable pension scheme;
• Discount on L'Oréal products.

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.