Copywriter

At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair.

We’re a fast-growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work.

How we work

At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.

That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners.

Growth Team

We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists; all working together to build a brand that connects.

About the role

As our Copywriter Netherlands, you are the mastermind behind Insify’s consumer-facing content in the Netherlands. Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a copywriter who can do it all. You can communicate a holistic story across a multitude of channels like no other.

You are responsible for the creation of content that will make our customers—freelancers and small entrepreneurs—enthusiastic. This varies from content about insurance, to how to set up your own business, how to calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to help us make Insify the (insurance) brand for entrepreneurs.

In particular, you will be assisting us in writing, copyediting, and proofreading marketing assets such as emails, SEO content, blog, and social media assets.

Along the way, you’ll receive plenty of support, coaching, and opportunities for growth to make you the best copywriter you can possibly be, and develop into a content manager that will shape our content and communication strategy.

A day in the life of Insify's Copywriter

• Support Insify's content strategy and execution in the Netherlands
• Work on multiple copy formats, ranging from social ads, landing pages, emails, and even TV ads and video scripts
• Become an expert of our insurance product and translate their benefits to our customers
• Own copy creation across all customer touchpoints, from seeing an ad to getting insured
• Support our CRM communication strategy from lifecycle to retention flows
• Support UX copywriting and landing page creation
• Optimize our SEO, SEA and social copy in collaboration with our growth marketers

What you'll need

• You have 4+ years of experience in a similar role, preferably in fintech industries
• You’re native Dutch speaking
• You have excellent communication and writing skills
• You have the ability to think creatively in new and unconventional ways
• You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)
• You are highly organized to make progress on all fronts

What to expect

• Unparalleled opportunities for (professional) growth - this will be the ride of a lifetime
• A high degree of autonomy and ownership of your work
• Apply your skills and talents to disrupt one of the biggest global industries in Europe
• Work with a small group of very experienced and dedicated entrepreneurs
• Work in a start-up environment, yet in cooperation with the largest reinsurer in the world
• Hybrid culture (at least 3 days per week in the office), with a hip Amsterdam office/ co-working space
• International vibe (English speaking company)

What we offer

• Competitive compensation

  We want to attract and retain the best so we are offering a compensation package that aligns with that.

• Pension plan

  Participation to Insify’s Pension Plan, with 6% employer contribution.

• Travel reimbursement

  We help travelers with their commute.

• Hybrid

  Possibility to work from home two times a week.

• 25 holidays days per year

  (+ extra day on Christmas eve if it’s a weekday!)

• Subscription to Alleo

  50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!

• Company events

  Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!

• Company Macbook

  Get the best laptop to get your job done in no time!

• Quickly develop your career

  There’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching

• High degree of autonomy

  It’s time to ACTUALLY make an impact!