Strategic Insights Manager Lo/No BB

In the role of Strategic Insights Manager at HEINEKEN, you will lead and drive the delivery of a transformational Strategic Insight agenda across a defined region, including any commercial priorities within it. As part of this position, you will take a strategic approach on all topics, including those related to Category Growth & Performance, Brands, and Innovation.

Your Key Responsibilities

1. Design and deliver an Insight agenda in the defined region leading to consumer inspired growth
   • Define and execute a future-focused insight and learning plan for the defined region which identifies and answers the ‘big questions’ that will unlock future growth, including Category Growth & Performance and deep consumer understanding.
   • Become the business expert on the Category and Consumer/Shopper insight associated with the region, including consumer & shopper drivers, needs, unmet needs, compromises, etc.
2. Put Strategic Insight at the heart of our category, segment, brand and trade marketing efforts across the region and in Operating Companies (OpCo) to drive a step change in output
   • Fully integrate deep consumer/shopper understanding and insight into the heart of the Commercial activity in the region, acting in partnership with regional colleagues.
3. Undertake as required any ad hoc research or analysis needed to support key regional commercial initiatives.
4. Build strong CMI capability within the region, including managing the function through any future development
   • Ensure CMI capability in the region is maximized in line with the required delivery of HEINEKEN’s priorities, either via development in Operating Company or mitigation (e.g. activity hubbing).
   • Ensure full deployment of any key Insight developments, e.g. Insight Engine.
5. Flexible cross-team working:
   • Work as required across different commercial work areas outside the allocated region, in line with business needs, and demonstrating flexibility to support evolving business priorities.
   • Work with other Strategic Insights Managers to ensure all work is synergistic with no overlap.

Your Profile

• Education: University degree
• Work experience: Around 10 years as a CMI professional within the FMCG industry
• Required work experience in field of expertise:
  • Consumer Insight
  • Category & Commercial Insight
  • Strategic Planning
  • Ideally experience working on Brands and Innovation
  • Broad commercial understanding
• Languages: English

What’s in it for you – let’s uncork

• A gross annual salary ranging from €104,820.00 to €149,736.00, based on your experience and expertise.
• Performance-driven bonus: a bonus linked to your results, celebrating your achievements and rewarding your contribution to our success.
• Plenty of vacation time: enjoy 20 vacation days per year, plus a flexible budget to add 10 extra days—that’s 6 weeks in total.
• Stress-free commuting: Enjoy easy travel with an NS Business Card for public transport or a reimbursement of €0.23 per km (up to 30 km per one-way trip).
• Employee savings: take advantage of our savings program and let your money work for you.
• Sustainability at heart: join a company committed to making a positive impact—HEINEKEN aims to have CO2-neutral locations by 2030.
• Grow with us: we offer endless opportunities for you to learn, grow, and explore new career paths, both locally and globally.