Digital Merchandising and Analytics Specialist

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by creating data-driven digital merchandising strategies that optimise the customer experience on ASICS.com. You'll analyse user behaviour and product performance to enhance search functionality, implement engaging content, and improve guided selling features, ultimately driving stronger customer journeys and business results through strategic collaboration across digital teams.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step. 

Your key responsibilities will be:

• Analyse product sales data and user behaviour patterns to identify opportunities for improving the customer experience on ASICS.com.
• Optimise the onsite search engine dictionaries and features to ensure customers receive relevant and accurate search results.
• Collaborate with Category teams to implement educational and informative content on product detail pages.
• Enhance guided selling tools and cross-selling features including customer reviews and product recommendations.
• Partner with Digital Marketing, Loyalty, and Content teams to create cohesive and effective consumer journeys.
• Monitor and analyse key eCommerce metrics such as conversion rates, engagement rates, and cart-to-detail performance.
• Prepare comprehensive reports and present initiative results to stakeholders across the organisation.

You have the following skills:

• Proficiency in Google Analytics and Contentsquare for data analysis.
• Strong understanding of ECOM metrics and segments (Sessions, PLP/PDP Views, Cart-to-detail rate, Conversion Rate, Engagement Rate)
• Experience with Salesforce CommerceCloud platform.
• Strong understanding of eCommerce metrics and performance indicators.
• Excellent presentation, communication, and stakeholder management abilities.
• Minimum 3 years of experience in B2C eCommerce or Digital Marketing.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.