Marketing Manager

Lead Soverin’s marketing as our Marketing Manager

Build a privacy-first brand, drive B2B/B2C growth across Europe and turn our mission into measurable impact. Hybrid Amsterdam/remote.

About Soverin

At Soverin, we build privacy-first communication and collaboration tools that help people and organizations stay independent from Big Tech. For over a decade, we’ve delivered premium, ISO-certified email and hosting services, fully built and operated in Europe, helping governments, businesses, and resellers protect their digital sovereignty. As part of The Sharing Group, we collaborate with other mission-driven companies to accelerate Europe’s transition toward a trusted and self-reliant digital ecosystem. We’re entering our next growth phase: expanding our brand presence and customer base across B2B and B2C markets. To achieve this, we’re looking for a creative, data-driven Marketing Manager to strengthen Soverin’s visibility and accelerate commercial traction.

The Role

As Marketing Manager, you’ll be responsible for shaping, executing, and optimizing Soverin’s marketing and growth strategy. You’ll coordinate brand and lead-gen activities across multiple channels — from activation campaigns and content (lead generation, sales collateral, email marketing, etc) to PR, events and strategic partnerships.

You’ll work closely with leadership, sales, support, customer journey communication and product to translate Soverin’s privacy-first mission into measurable brand awareness and lead growth.

What You’ll Do

• Strategy & Planning

  • Develop and execute Soverin’s integrated marketing and lead-generation plan (B2B + B2C).
  • Take ownership of brand messaging, go-to-market launches, campaign and social media calendars, and sales promotions.
  • Manage marketing budget and privacy first, performance tracking across all channels.

• Brand & Content

  • Ensure consistent brand tone and visual identity across all touchpoints.
  • Develop thought leadership content positioning Soverin and its leadership team as industry experts on privacy, email security, and regulatory compliance, and repurpose it for multiple channels (website, social media, organic and paid advertising, etc.).
  • Craft engaging campaigns with privacy-friendly tools (eg. For Email/ Newsletters/ Videos, etc.).
  • Create and maintain impactful sales collateral: decks, one-pagers, whitepapers, and case studies.
  • Maintain and improve our website using privacy-friendly analytics.
  • Collaborate on traffic, content and conversions on the website with our customer journey specialist.

• Lead Generation & Campaigns

  • Design and run targeted lead-generation campaigns for B2B (across various target groups) and B2C markets.
  • Manage marketing automation and CRM workflows using privacy-respecting platforms.
  • Analyze funnel performance and conversion metrics to identify growth opportunities.
  • Collaborate with partners on co-marketing initiatives and promotions.

• PR & Communications

  • Build and maintain relationships with technology and trade media journalists.
  • Develop pitch stories to relevant media outlets.
  • Coordinate analyst relations and pursue inclusion in industry reports.
  • Secure speaking opportunities and bylined articles for Soverin leadership.
  • Manage crisis communications protocols and reputation management.
  • Oversee awards submissions and maximize PR value from recognition.
  • Track earned media metrics and report on PR impact.

• Social Media

  • Build and engage Soverin’s community across LinkedIn, Twitter, and relevant platforms
  • Develop social media calendar aligned with campaigns, product updates, and industry trends
  • Amplify press coverage and speaking engagements through social channels

• Events & Community

  • Manage Soverin’s participation in industry events and trade fairs in cooperation with our event coordinator
  • Keep an eye on relevant international events, speaker opportunities and document them
  • Organize Soverin-hosted meetups, webinars, and customer sessions.
  • Develop community engagement and advocacy initiatives that strengthen brand loyalty.

Key Success Indicators

• Increase in brand awareness and website engagement and conversions.
• Campaign performance (CTR, conversion rate, ROI).
• Growth in qualified leads
• Consistent, high-quality marketing materials supporting sales.
• Successful event participation and marketing outcomes.

Our offer

• A strategic, creative role in one of Europe’s leading privacy-first providers.
• A meaningful role in strengthening Europe’s digital sovereignty.
• The opportunity to shape Soverin’s voice and growth strategy across markets.
• A growing, ambitious, and mission-driven team environment.
• Competitive startup salary plus KPI’s.
• Hybrid working model: combine Amsterdam office days with remote flexibility.

In short, we’re looking for a hands-on, creative, and analytical all-round marketing professional who can turn Soverin’s mission into momentum building visibility, trust, and growth across Europe.

If this sounds like you, send your CV and a short motivation to info@soverin.com and help us make privacy-first email the new standard.

Who we’re looking for

• 6+ years of experience in marketing, growth, or demand generation — ideally in SaaS, hosting, or IT services.
• Proven track record in B2B and B2C campaign management, from strategy to execution.
• Skilled in content creation, AI, SEO, GEO and privacy-friendly marketing automation (e.g. Brevo, Plausible, Matomo).
• Creative, entrepreneurial mindset with a hands-on, data-driven approach.
• Experience with CRM systems, lead scoring, and nurturing workflows.
• Excellent project management and coordination skills.
• Understanding of email, hosting, or privacy-tech markets is a strong plus.
• Fluent in English; Dutch, German, or French are a strong plus.