Global Marketing Communications Manager (Temporary)

We are seeking a seasoned Global Marketing Communications Manager to join our team on a 6-month maternity cover contract. This role is instrumental in driving Hunkemöller’s brand visibility and reputation through Brand communications Storytelling, (Corporate & Brand) PR, Social media and Influencer marketing. You will lead a dedicated team and collaborate with internal stakeholders and external partners to ensure consistent, engaging, and brand-aligned communications across all platforms.

JOUW TAKEN

Key Responsibilities

• Corporate PR: Develop and manage global corporate communications strategies, including media outreach, press releases, and reputation management. Experience in corporate (crisis) PR is needed, including CEO & C-suite profiling and annual results communications.
• Brand/Fashion PR: Oversee the Brand & Fashion PR specialist on all fashion/product PR, including support on management of 5 PR agencies, showroom, and PR toolkits.
• Organic Social Media: Oversee the social media team, acting as a sparring partner for all organic social channels, ensuring brand consistency and audience engagement.
• Influencer Marketing: Oversee influencer strategy and execution, support the team on scouting, contracting, campaign briefing, and performance analysis of influencers across the funnel.
• Event Management: Plan and execute brand events, press days, and activations, ensuring high-impact experiences and strong brand representation.
• Team Leadership: Manage and mentor a team of PR, social media & influencer marketing professionals, fostering collaboration, creativity, and accountability.
• Stakeholder Engagement: Collaborate with internal departments (e.g., retail, product, digital) and external agencies to ensure cohesive messaging and timely delivery.
• Budget Management: Own and manage the PR & Influencer marketing budget, including forecasting, tracking, and reporting, ensuring cost-effective execution of all initiatives.
• Reporting & Insights: Monitor performance across channels and provide actionable insights to optimize future communications.

Qualifications

• Minimum 10 years of experience in marketing communications, with a focus on (corporate) PR, social media, and influencer marketing.
• Proven track record in leading teams and managing cross-functional projects.
• Experience in event planning and execution within a fashion, lifestyle, or retail environment.
• Demonstrated experience in budget ownership and financial reporting.
• Excellent communication and interpersonal skills.
• Fluent in English; additional languages are a plus.
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success.