Intellectual Property Counsel (Intellectual Property & Marketing)

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission as an Intellectual Property Counsel. You will manage IP matters across the EMEA region while collaborating with our global team. This role combines IP expertise with marketing compliance oversight.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.  

Your key responsibilities will be to:

• Review marketing materials for compliance with intellectual property laws and requirements.
• Perform trademark searches and assist with prosecuting trademark applications in the EMEA region.
• Take part in global intellectual property (IP) planning and liaise with AHQ and other internal and external parties.

You have the following skills:

• Five years of relevant experience in the field of Intellectual Property, with the focus on Trademarks and Designs – either as an inhouse IP counsel or as an IP attorney at an IP agency.
• Qualification within the European Union.
• Experience in trademark matters with an emphasis on domestic and international clearance, prosecution, and enforcement, as well as experience in managing a global trademark portfolio.
• Experience in review of marketing materials.
• BMM Certificate obtained (Benelux Association for Trademarks and Designs) is a big plus.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office the gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.