Sr. Mgr. Merchandising & Promotion Export Europe

We’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Our products are sold in over 150 countries worldwide. Coty and its brands are committed to a range of social causes while continuously working to minimize environmental impact.

About the Department

The Amsterdam Marketing Hub manages Coty Luxury’s full brand portfolio, including Fragrance, Skincare, and Make-up, across more than 30 markets. Through a combination of direct market operations and a network of local distributors, the In-Store Excellence Team ensures the execution of Coty’s brand strategies, commercial excellence, and strong in-store visibility across diverse retail environments. This department provides an exceptional opportunity to gain experience in in-store business management, brand portfolio leadership, and cross-functional collaboration across multiple countries and stakeholders.

Role Overview

We are seeking a Senior In-Store Merchandising Manager (Full-Time, Maternity Cover – 8 months) to lead Coty’s in-store merchandising initiatives across multiple markets. You will report to the Trade Marketing Director and collaborate closely with DSRs, Retailers, and Sales teams to guarantee consistent and high-quality in-store implementation across multiple markets. You will connect commercial priorities with in-store execution, optimizing visibility, conversion, and productivity across doors. You will work with Brand Teams to translate strategies and design concepts into impactful, business-driven executions, and partner with Global Teams (Go-to-Market, Marketing, and Visual Merchandising) to ensure alignment, innovation, and a seamless omnichannel experience.

As a senior leader during this assignment, you will also manage and coordinate a team of merchandising managers, oversee multi-market initiatives, and ensure that every merchandising action supports sell-out growth and business performance. This is a strategic and highly visible position within Coty’s Amsterdam Marketing Hub, offering the opportunity to make a meaningful impact on how our brands are perceived and experienced in-store while directly contributing to commercial success.

Key Responsibilities

• Set the strategic direction for in-store merchandising across multiple markets, ensuring strong brand visibility, commercial excellence, and flawless execution.
• Define and oversee the implementation of strategic in-store merchandising plans that drive sell-out, profitability, and long-term brand equity.
• Partner with Sales and Brand Marketing to align marketing strategy and commercial priorities with in-store strategy, maximizing retail performance and customer engagement.
• Shape retailer-specific merchandising strategies to strengthen partnerships, optimize space, and improve conversion.
• Oversee and optimize merchandising budgets and supplier/vendor relationships ensuring strategic allocation of resources.
• Monitor KPIs, execution standards, and ROI, turning insights into actionable improvements.
• Provide updates and strategic guidance to the Director and senior leadership.

Requirements

• Bachelor’s degree in business, Marketing, Retail Management, or related field.
• 6+ years of experience in merchandising, trade marketing, or retail operations, ideally within Beauty, Luxury, or FMCG.
• Proven experience managing teams and cross-market projects.
• Strong commercial acumen and understanding of retail dynamics.
• Experience managing budgets and working with suppliers/vendors.

Required Skills

• Strong strategic mindset with the ability to set direction and drive execution through others.
• Solid commercial understanding of retail, sell-out drivers, and market dynamics.
• Proven leadership skills; experienced in managing and developing teams.
• Excellent collaboration with Sales, Marketing, and Global functions.
• Strong analytical skills and ability to translate data into clear actions.
• Confident communicator, able to influence at all levels.
• Experienced in managing budgets.
• Highly organized, able to manage multiple markets and priorities.
• Comfortable in a fast-paced, changing environment.

What We Offer

• Competitive salary based on your qualities and experience
• Bonus plan based on your performance and company results
• Attractive benefits packages
• A healthy, fresh and sustainable lunch for a discounted price
• A brand new building in the business area of Amsterdam-Zuid, designed to maximize your performance, based on the new ways of working

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.