Design Lead

Design Lead opportunity at Picnic

At Picnic, we’re reinventing the way people experience grocery shopping—from planning meals to enjoying fresh, delicious food at home. Surprisingly simple, sustainable and delightful. We’re now looking for a Design Lead to join our Amsterdam HQ and shape the next chapter of Europe’s fastest-growing grocery app. If you believe design is about creating meaningful human experiences at scale, this is your stage.

As a Design Lead, you’ll define the vision for our core mobile product—used daily by millions across the Netherlands, Germany and France. You’ll lead and inspire a talented team of designers, craft world-class product experiences, and define what intuitive, joyful grocery shopping feels like in the digital age. Grocery shopping is personal, frequent and essential. Designing for it is a rare challenge: high-impact, emotionally charged, and deeply human. At Picnic, your work won’t just be seen—it will be relied on in millions of homes, kitchens and lives.

Tricks of the trade

• Lead with vision: Craft and communicate a compelling product design vision for our consumer experience—across exploration, shopping, delivery and beyond.

• Own end-to-end design: From customer problem to customer impact, you design experiences that blend functionality with emotion, making everyday tasks feel surprisingly simple and yet delightfully rewarding.

• Empower and mentor designers: Grow and lead a diverse team of designers. Foster a culture of curiosity, craftsmanship and open feedback.

• Collaborate across the product universe: Partner with Product, Engineering, Data and Research to shape strategy, define problems, and build products people love.

• Shape our design system & craft standards: Advance Picnic’s design language by building scalable, beautiful and accessible systems used across products and markets.

• Drive innovation: Explore bold ideas, prototype fast, test continuously with real users, and turn insight into impactful product experiences.

Your superpowers

• MSc. degree in a relevant design field like Industrial Design
• At least 3 years of experience leading product design in fast-paced, digital environments
• A portfolio that showcases end-to-end product thinking, solving real problems for real people
• A hands-on maker and collaborator — you work with designers to push ideas further, elevate craft, and turn good designs into exceptional experiences
• Deep experience in design systems and interaction design, and a knack for driving end-to-end product success—from insight to launch and beyond
• An inspiring communicator—able to align teams around a clear vision and make complex ideas simple.
• Thrives in fast-paced environments where autonomy, experimentation and impact go hand in hand.
• Fluency in English, speaking Dutch is a plus

Picnic perks

🥗 Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️ Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate.

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.