Content Strategy & Insights Lead

Shape the future of e-commerce and digital marketing by joining our digital team! Bring your digital (marketing) expertise and entrepreneurial spirit to the table, and let's create exceptional omni-channel experiences together.

Content Strategy & Insights Lead at Rituals

Join our Digital Trading team and play a key role in creating an exceptional online shopping experience across Rituals’ Website and App.

As part of our mission to connect and inspire through meaningful digital experiences, we are seeking a Content Strategy & Insights Lead to enhance our website and app performance across various categories and touchpoints. At Rituals, we believe data and creativity go hand in hand. In this role, you’ll enhance our team’s data-driven decision-making, ensuring our digital content strategies are both engaging and commercially effective. You’ll drive innovation in online content formats, translate insights into action, and help shape how millions of customers experience the Rituals brand online.

You will be part of the Digital Content & Operational Excellence team, which sits within the broader Digital Trading team. Together, we oversee the global planning and execution of campaigns across the Rituals Homepage and App, align with local markets, and manage the implementation of evergreen and category-agnostic content. We work closely with Marketing, Digital Marketing, User Experience, our Content Studio, and external partners to optimize collaboration and deliver an inspiring, seamless customer journey.

Your responsibilities will include:

• Act as the playbook owner, aligning with category content owners and homepage stakeholders to gather insights and define best-performing formats, trends, and consumer moments.
• Scan the market for innovative content formats and partner with our internal Content Studio and Category Owners to translate ideas into actionable plans across categories and touchpoints.
• Consolidate onsite performance learnings weekly and deliver actionable insights to define future strategies and testing opportunities.
• Align with other channels such as Social and Email to leverage existing content and insights for the Website and App.
• Elevate commercial success by identifying and capitalizing on online-only opportunities, market trends, and seasonality based on content performance insights.
• Oversee Web and App journey planning for digital activations and initiatives, acting as a strategic connector across teams.

We are seeking a Content Strategy & Insights Lead who excels in a fast-paced, dynamic environment and enjoys analyzing content performance daily. You’ll fit right in if you are curious, analytical, and passionate about creating meaningful digital experiences.

Your experience and skills:

• A Bachelor’s or Master’s degree and at least 7 years of experience in strategic content management, online marketing, content analytics, or conversion optimization.
• Strong communication and influencing skills, paired with English fluency (written and verbal).
• Hands-on experience with analytical platforms such as Google Analytics 4 and Power BI.
• Experience in A/B testing and personalization projects, turning insights into impactful strategies.
• A proactive, go-getter attitude, with the ability to identify gaps and deliver tangible business value.
• A critical eye, confidence to challenge the status quo, and the ability to ask the right questions.
• Leadership aspirations and a collaborative mindset.
• Availability to work 80% from our Amsterdam office (typically four days a week) and 20% from home.

Benefits of working at Rituals

• Unique opportunities for personal and professional growth
• Staff discount on Rituals products
• Attractive bonus
• Flexible working hours tailored to your personal rhythm
• Company & team events