Retail Brand Marketing Intern

“Embrace the present and invent the future.”

Karl Lagerfeld is a contemporary and forward-looking fashion house, sharing the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. The company strives to live up to this responsibility every day, with joy and passion. Headquarters in Paris and Amsterdam are home to a highly diverse and driven team from over 50 countries, aiming to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes. Women’s & Men’s ready-to-wear, bags, small leather goods, swimwear, and underwear are managed directly from Amsterdam, while other categories, including footwear, fragrances, and eyewear, are developed with best-in-class licensing partners.

The company connects with consumers on multiple levels, maximizing engagement via more than 200 KL stores worldwide, premium wholesale partners, and a strong digital footprint, spearheaded by the KARL.COM flagship store, which reaches 96 countries. Digital channels currently represent more than 30% of the overall full-price business.

KARL LAGERFELD is a dynamic, fast-growing, and inclusive company built on professionalism and strong values, committed to working toward the highest standards of sustainability and integrity across all areas of the business.

Purpose of the Role

Provide support in day-to-day tasks within the Marketing Department.

Key Responsibilities

• Assisting the Head of Marketing Services with various marketing activities
• Supporting seasonal marketing projects, such as maintaining communication with suppliers for event-related services and assisting in photoshoots for seasonal campaigns
• Participating in the production and creation of marketing materials, such as Stylebooks, Artwork requests, and seasonal communication assets
• Providing support for marketing events from planning to feedback collection, and assisting other departments (Licensee, Production, Ecom, etc.) with necessary marketing materials
• Preparing presentations on current or future projects and summarizing past projects
• Managing smaller projects independently and providing analysis support for brand performance
• Conducting competitive industry benchmarking
• Maintaining the marketing library by checking and replenishing inventory (GWP, etc.)
• Providing administrative support for office-related tasks

Skills, Education & Experience

• Enrolled in an accredited Bachelor/Master program during the entire internship period
• Studies in Marketing, Communication, Project Management, Operations, or Business-related fields
• Ideally, experience in the fashion industry
• Fluent in English, both verbal and written; ideally also French and/or Italian, Spanish, Dutch, or German
• Familiar with MS Office
• Proven past experience with project management
• Full knowledge of Excel

Profile

• Able to work independently as well as in a team
• Comfortable in an international work environment
• Interest and passion for the fashion industry
• Flexibility to prioritize and multitask

Start date: November 12, 2025 / Available for 6 months / Full-Time

Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you need to have European nationality or study in the Netherlands.

Why #TEAMKARL?

• Opportunity to make an impact
• Working in the heart of Amsterdam
• Exclusive sample sales only for #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL.