Manager Brand Planning E2E & Calendar

Manager Brand Planning E2E & Calendar at adidas

Purpose & Impact

As Manager Brand Planning & Calendar, you will support in driving the orchestration of seasonal brand planning across the European business, ensuring alignment between brand strategy, commercial goals, and market execution. You will drive clarity, collaboration, and innovation across the end-to-end (E2E) planning ecosystem, enabling teams to deliver impactful consumer experiences with confidence and ownership.

This role is pivotal in connecting cross-functional teams, fostering transparency, and championing continuous improvement in how we plan, activate, and learn across seasons.

Strategic Brand Planning & Calendar Management

• Partner with the Senior Manager Planning & Calendar to shape and evolve Europe's seasonal brand calendar, ensuring it reflects strategic priorities and market realities.
• Consolidate and analyze inputs from Business Units (BUs), channels, and clusters to inform decision-making and optimize campaign planning.
• Ensure timely and transparent communication of calendar updates across all relevant stakeholders, pre-season and in-season.

• Lead the Marketing Expenses workstream to support SLT conversations by gathering investment data per campaign/category from an omnichannel point of view, to understand marketplace prioritization against brand strategic activations.

E2E Process Excellence & Innovation

• Champion the tools and platforms that support the E2E brand planning process, including Campaign Portal, ensuring adoption and effective usage.
• Lead all calendar tool (campaign portal) conversations with product owners, global marketing planning teams, and users (EU comms teams/retail/digital, etc.) to innovate and expand tool efficiency and understanding.
• Monitor On-Time-In-Full (OTIF) performance and provide actionable insights to improve planning accuracy and execution.
• Drive innovation by identifying opportunities to streamline processes, enhance collaboration, and embed a growth mindset across teams.
• Drive and manage the key campaign reporting process, liaising with comms teams for process sign-off and following strategic priorities outlined by the brand calendar.

Stakeholder Engagement & Enablement

• Act as a connector across functions, fostering a culture of respect, integrity, and teamplay in all interactions; partner with relevant stakeholders in global and local teams (across channels and functions) to innovate ways of working to improve agility in making decisions.
• Escalate and support key discussions related to changes of key campaigns on calendar(s), ensuring alignment and decision-making agility across channels.
• Facilitate onboarding and capability-building sessions where needed to increase understanding of the brand planning ecosystem as well as necessary tools used in planning across the business.

Key Relationships

• Business Units (BUs)
• Media and Digital Activation
• Retail Marketing
• Cluster Brand Activation Leads
• Global Marketing Planning
• OTIF Project Team

Qualifications & Experience

• University degree in Business, Marketing, or related field, or equivalent professional experience.
• 3+ years in brand marketing, trade marketing, or sales within sporting goods or consumer goods industry.
• Proven experience in project management and cross-functional collaboration.
• Fluent in English; German is a plus but not required.
• Proficient in MS Office, Salesforce, and SmartSheet.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.