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Shape the future of e-commerce and digital marketing by joining our digital team! Bring your digital (marketing) expertise and entrepreneurial spirit to the table, and let's create exceptional omni-channel experiences together.
As a member of the Digital Management Team, the Head of Digital Analytics & Data Science is responsible for translating the overall Digital strategy of Rituals into a clear roadmap for data-driven decision-making. This role leads the strategy, execution, and optimization of behavioral data (web, app, email, and digital engagement) to drive measurable growth at Rituals. It owns the full lifecycle of behavioral data, from tracking and quality to building the models for audience activation, real-time triggers, and advanced digital & customer analytics. All while ensuring compliance and governance in close collaboration with IT, who maintain all other enterprise data domains.
The role manages its own budget, ensuring investments in analytics platforms, composable CDP capabilities, and activation solutions deliver maximum business value. It acts as a key connector between Digital, IT, and commercial teams, aligning priorities with marketing, CRM, and proposition teams to ensure analytics and activation directly support commercial and marketing outcomes. In addition, the role drives stakeholder engagement at all levels, building strong relationships with internal teams and external partners and vendors to ensure best-in-class solutions and performance. Reporting to the Executive Director Digital, this position plays a strategic role within the Digital Management Team, influencing decisions that shape the future of Rituals’ digital ecosystem.
Your Accountabilities
Other responsibilities include: Behavioral Data Ownership, optimizing the composable CDP for audience building, Measurement & Advanced Analytics Delivery, Partnership with IT to integrate behavioral data, Operational Execution deploying tracking blueprints and QA processes for web/app/email, driving real-time activation, and Process & Vendor Management to standardize event schemas.
Bring all of you
High on energy, low on ego and with a little bit of humor. You are also 'one of a kind' because of your energy and flexibility. You act as a strategic leader within the Digital Management Team, setting clear goals for the team and monitoring progress, and you are a natural in encouraging achievement. On top of this:
Benefits of working at Rituals
''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores…
''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores across 29 countries throughout Europe, Asia, Middle East and the Americas/ North and South America; with the aim to open 1,000 stores by 2020.
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Change language to: Dutch
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