Senior Marcomm Manager - MCC

Your challenge:

Looking at the challenges the world is facing today, Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

We are looking for a passionate and purpose-driven individual to help take our brand purpose — Share the Care — to the next level. This role will be instrumental in translating our purpose into meaningful action, ensuring it is consistently embedded across brand, culture, and communication touchpoints. In our journey to build Philips Avent as a love-brand, the role is critical to bring brand crafting skills and commercial business acumen together.

Your role:

• Work under very limited or no supervision and broad guidelines, regularly applying independent judgment on matters of significance to drive success and compliance, and bring growth to the business by building a strong brand end-to-end across touchpoints.
• Partner with media teams and key markets, translating need-space-driven thinking to execution in a communication context.
• Develop marketing communications plans aligned with the 18/24-month Marketing/Communication Roadmap and brand positioning to enhance the end-to-end consumer experience per CoE standards, ensuring breakthrough impact and consistency, measured by Brand Strength, MOR, and positive scores on relevant test protocols.
• Conduct marketing communications briefing, planning, and message development; work within the business to create master assets/content aligned with consumer, professional, and shopper needs, fit for various platforms, and meeting market and transcreation requirements, ultimately ensuring activation at the local level.
• Drive consistency and distinction in brand personality and tone of voice at the category communication level; collaborate with agency partners according to annual agencies’ SoW and in partnership with procurement, and provide ongoing support to elevate marketing and comms strategy.
• Deliver consumer content across channels, including omni-channel, CRM, app, and website, aimed at enhancing the consumer experience and boosting sales, and ensure shopper communications align with SCoE standards and suit the market channel context.
• Apply optimizations and standards for effectiveness of the marketing communications plans and integrated campaigns to raise the norms, collaborating with media/ops, flagship, production, and regional teams.

Experience: 8+ years’ experience ideally in FMCG, in areas such as Marketing Communications, Marketing Strategy, Brand Management, Digital Marketing, and Activation.

Education: Bachelor's or Master’s degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations, or equivalent.

Preferred Skills:

• Integrated Communication and Brand Craftmanship
• Strategic Planning
• Stakeholder Management
• Communications and Brand Content Development
• Continuous Improvement
• Budget Management
• Marketing Analytics
• Brand Management
• Agency Management
• Project Management
• Omnichannel Customer Engagement
• Digital Communications and Brand Activations

How we work together:
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.