Business Operations Director Netherlands

Our products are available to consumers in more than 200 countries and territories. The brands are brought to our consumers through a network of independent, company-owned or controlled bottling plants, as well as distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. The Franchise Manager serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.

This role is a senior leadership position, working closely with the Country Manager as a strategic partner and trusted advisor. You’ll play a central role in shaping and driving the Netherlands business agenda.

Key Responsibilities

• Strategic Planning & Performance
  • Lead the short-term business planning cycle and co-lead the long-term strategic planning with our Strategy & Insights team.
  • Track performance against business goals (sales, growth, profitability), identify what’s driving results, and put in place plans to accelerate or course-correct.
  • Prepare and manage performance scorecards and lead the internal routines that ensure fast, fact-based decision-making.
• Cross-Functional Leadership
  • Act as the “orchestrator” of the local Coca-Cola team in the Netherlands (covering areas like strategy, revenue growth, marketing, and e-commerce).
  • Coordinate with multiple stakeholders to align priorities, set the agenda, and drive execution across functions.
  • Build strong relationships with our key business partner, Coca-Cola Europacific Partners (CCEP – the bottling partner who produces, distributes, and sells our beverages in market).
• Business & Market Execution
  • Be the main entry point for customer discussions, tenders, and joint initiatives with CCEP.
  • Regularly review and challenge execution metrics (sales KPIs, market performance indicators, customer standards).
  • Visit the market frequently to ensure plans are implemented effectively and identify improvement opportunities.
  • Represent the Netherlands business needs and priorities within the wider Western Europe commercial team.
• Commercial Partnerships & Projects
  • Ensure global customers like McDonald’s are fully integrated into local market plans.
  • Represent the voice of Dutch consumers and customers in all system discussions.
  • Support high-impact strategic projects (e.g., new partnerships, regulatory changes, route-to-market evolution, equipment initiatives).

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, Management; Master’s degree preferred.
• 5+ years in a CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
• Experience as a Business Partner with direct bottler or manufacturing experience in the Food and Beverage industry, including developing capacity plans to meet customer demand.
• Experience with annual business planning, forecasting, customer and distributor management, and a track record for delivering positive revenue results.
• Passion for selling, negotiating, and relationship building in an entrepreneurial environment.
• Understanding of channel marketing, syndicated marketing research, and competitive analysis, and how to utilize this knowledge to drive sales.
• Excellent relationship building skills and strategic leadership abilities.
• Distribution center knowledge is ideal.
• Ability to influence outcomes and be persuasive is ideal.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
• Exposure to World Class Leaders: Access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning, and management programs to continually develop your skills and knowledge.

Skills

• Distribution Operations Management
• Business Plan Implementation
• Annual Business Planning
• Customer Relationship Management (CRM)
• Financial Performance Management
• Teamwork
• Negotiation
• Channels Strategy
• Strategic Leadership
• Contract Management
• Capacity Planning