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Senior Brand Designer

Posted 2 Oct 2025
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Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Your Mission at Basic-Fit

Are you a creative designer ready to take our brand to the next level? Basic-Fit is looking for a Senior Brand Designer who will help us enhance our already strong visual identity. This role is not just about making things look good; it's about creating designs that genuinely connect with our community and reflect our values.

Your Journey

As a Senior Brand Designer, you will play a key role in delivering consistent and engaging designs across all platforms. Your goal? To ensure Basic-Fit stands out in a meaningful way, whether online or in print. Your design expertise will help shape our brand as we continue to grow.

Your Impact

  • Design Development: Create marketing materials such as social media graphics, digital ads, email campaigns, print collateral, and signage that align with our brand goals.

  • Team Collaboration: Work closely with our in-house agency and studio (video editing), Brand Team, UX-and Digital performance team to execute campaigns that resonate with our audience.

  • Brand Ambassador and Guardian: Help further develop and implement our visual guidelines across all channels to ensure consistency.

  • Presentation & Advocacy: Confidently present and explain design concepts to stakeholders, inspiring buy-in and proactively suggesting opportunities for brand growth.

  • Quality Control: Ensure all designs adhere to brand standards, maintaining a cohesive brand identity.

  • Project Management: Manage multiple projects, meeting deadlines while ensuring high quality in every piece of work.

Your Expertise

  • Bachelor’s degree in Graphic Design, Visual Communications, or a related field.
  • 3-5 years of experience as a Senior Brand Designer or in a similar role, preferably in a marketing or creative environment.
  • Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other design tools.
  • A solid portfolio showcasing your design work and understanding of design principles with knowledge across both print and digital mediums.
  • Excellent communication, presentation, and storytelling skills; you are outspoken, articulate, and comfortable sharing your vision with different audiences.
  • Proactive mindset: you take initiative, bring fresh ideas to the table, and thrive in anticipating needs rather than waiting for direction.
  • You are confident and happy to work in a small and agile design team.
  • A genuine interest in fitness and wellness will be a bonus!

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Senior Brand Designer, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

  • Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.

  • Career Growth: Plenty of opportunities for professional and personal development.

  • Work Culture: An informal, international, and down-to-earth environment.

  • Innovation: Your ideas contribute to strategic projects.

  • Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).

  • Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europe’s largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs. We are continuously growing and improving. If you’re looking for a place where you can make an impact while having fun at work, you’ve come to the right place!

What Makes Us Unique?

  • Work with Impact: What you do makes a difference. We don’t just work for our members, partners, and teams—we work with them.

  • Collaboration: Everyone works together to achieve goals and celebrate success.

🎯 Apply Now!
Ready for your next adventure?

Questions? Feel free to contact Kerensa at kerensa.vanderlans@basic-fit.com.

Basic-Fit is een jonge, dynamische en sterk groeiende organisatie met een duidelijke missie en inmiddels zijn wij de grootste fitnessketen in Nederland. Buiten Nederland hebben we clubs in België, Luxemburg, Frankrijk en Spanje. Wij vinden dat sporten betaalbaar en laagdrempelig moet zijn zodat iedereen die fit wil worden, fit kan worden. Ons doel is om de komende jaren verder te professionaliseren en door te groeien.

Leisure, Travel & Tourism
Hoofddorp
Active in 5 countries
4,000 employees
50% men - 50% women
Average age is 32 years