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Tech Lead Marketing & Format

Posted 26 Sep 2025
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Work experience
3 to 10 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)
Deadline
23 September 2026

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Technology at Action: Driving Success in Marketing & Format

With over 3000 stores and millions of customers in Europe, technology plays a key role in Action’s success with its surprising assortment and strong brand proposition. The Marketing & Format Department is dedicated to improving brand representation, driving store visits, rolling out the Action (store) formula, increasing sales, and attracting talent. The department also executes promotion management to create offers that drive store traffic and sales, and delivers content for the websites (including the web shop), apps, and other channels through Action Studio.

Your daily tasks

As Tech Lead Marketing & Format, you will act as a trusted advisor to the Head of Business Technology in order to develop and maintain best practices within the department regarding coding standards, code quality, and overall quality assurance (including technical performance, cost efficiency, and security).

  • Quality & Security of software (delivery)
  • Cost efficiency & technical performance of the technology stack
  • Setting and maintaining (coding) standards and best practices
  • Guiding & coordinating software development teams to become a bit better every day
  • Assist product owners and business stakeholders during roadmap sessions
  • Tactical planning to improve the software quality through the stack

Your team

Our Technology department adds value with dedicated horizontal and functional teams for business domains, a Development & Operations team to manage shared technology services, and supportive teams for Projects & Portfolio management. Over 700 people work daily in and for Technology. Business Technology supports the Marketing & Format department by organizing, enabling, and delivering the technology needed for the business to thrive. The team consists of engaged, cost-conscious, and customer-focused people with diverse cultural backgrounds.

What You Offer

Your leadership style can be described as leading by example. You inspire and motivate your staff through a hands-on and can-do attitude. You focus on connection and effective collaboration. As you are used to serving multiple interests, you adapt your communication style perfectly to the situation and discussion partner. You also put your sense of organisational sensitivity, pragmatism, integrity, and empathy to good use. Taking ownership comes naturally to you, and you are well-organised. You recognise (business) patterns and stick to agreements and guidelines.

  • Bachelor’s degree or higher in computer science, Information Technology, or a related field
  • Proven experience in a technical leadership role, preferably within digital channels
  • Experience working in a team to develop large websites and mobile applications
  • Excellent communication skills and the ability to harmonize different viewpoints
  • Ability to oversee the full (Digital) technology stack
  • Knowledge of digital development technologies such as .NET, React, and Next.js
  • Experience working in an agile development environment, closely collaborating with business
  • Retail experience is an advantage
  • Ability to discuss with development teams on code level to improve quality, efficiency, and simplicity

What We Offer

We are opening shops at home and abroad on a weekly basis. This growth makes Action a successful, rapidly developing organisation. With the department expected to expand even further, there are plenty of career development opportunities.

  • An opportunity to be part of a dynamic and growing organization
  • A collaborative and innovative work environment
  • Competitive salary and benefits package
  • Professional development and career advancement opportunities
  • A competitive salary based on a 38-hour week
  • A bonus scheme based on personal and business targets
  • 24 paid leave days (based on 38 hours a week)
  • Eligibility for a long-term annual bonus after three years with the company
  • A company car, a company laptop, and a mobile phone
  • The option to join a collective health insurance policy
  • 15% staff discount on Action products
  • Flexible working hours

How We Contribute To Society

As a retailer with millions of enthusiastic customers, we take our responsibility for people and the environment seriously. That is why we seek to invest in solutions that reduce the environmental impact and improve the manufacturing conditions in the countries in which we have shops and manufacture products.

Action is dé snelgroeiende internationale non-food discounter met meer dan 500 winkels in Nederland, België, Duitsland en Frankrijk en meer dan 20.000 medewerkers. Van oorsprong zijn we een Nederlandse winkel en met onze no nonsens mentaliteit staan we bekend om onze lage prijzen en een divers en verrassend assortiment.
Action groeit sterk qua omzet, resultaat, aantal winkels en aantal werknemers. Op…


Action is dé snelgroeiende internationale non-food discounter met meer dan 500 winkels in Nederland, België, Duitsland en Frankrijk en meer dan 20.000 medewerkers. Van oorsprong zijn we een Nederlandse winkel en met onze no nonsens mentaliteit staan we bekend om onze lage prijzen en een divers en verrassend assortiment.

Action groeit sterk qua omzet, resultaat, aantal winkels en aantal werknemers. Op de plekken waar we ons vestigen geven we een positieve impuls aan de economie en werkgelegenheid. Ons hoofdkantoor en grootste distributiecentrum zijn gevestigd in Zwaagdijk-Oost (Noord-Holland). Het tweede distributiecentrum, gevestigd in Limburg, is gebouwd om verdere internationale groei te faciliteren. Het bevoorraadt de landen België, Duitsland en Frankrijk en het zuidelijk deel van Nederland.

Retail
Zwaagdijk
20,000 employees