Sr. Director, Merchandising - EMEA

Join Under Armour as Sr. Director, Merchandising - EMEA

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more. Our values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate. These beliefs define and unite us, acting as rallying cries that remind us why we're here and fuel everything we do. Our pursuit of better begins with innovation and our team's mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

This role leads the overall Merchandising function for the EMEA region (FY25 $1.1M). This is a hands-on leadership position responsible for developing the Merchandising and Pricing strategy for EMEA, in line with Global and EMEA strategic guidance. The Sr. Director is responsible for executing dynamic seasonal assortments through the Go-To-Market (GTM) process that meet the needs of the vast consumer base in EMEA while enabling the region to meet its sales objectives in a profitable manner.

Your Impact

• Ensure the EMEA assortment is consumer-centric through effective use of consumer and market insights to deliver the UA business strategy and drive profitable growth in sales and margin.
• Define and develop the formal merchandising and pricing strategy to deliver a consistent and premium brand experience to the target consumer.
• Define and drive a segmentation strategy that meets the complexity of the region and the requirements of the channel to connect to the consumer and maximize revenue opportunities.
• Partner and influence to drive action with EMEA Commercial, Planning, and Marketing functions to land both brand and commercial stories across all channels in an engaging and premium way to the consumer.
• Lead all category discussions for the region with Global Product throughout the GTM process to ensure successful alignment and implementation of key strategies.
• Drive consumer and market-driven insights through the GTM milestones to input comprehensive product concept requirements to the global functions, meeting the needs of the EMEA target consumer by region.
• Define and drive the strategic price positioning and initial ticket price for the full assortment across all currencies in the EMEA marketplace, including strategic analysis and modeling for all critical off-price commercial moments in the DTC channel.

Qualifications

• Bachelor’s degree or master’s in a relevant field
• 10-15 years of relevant experience leading a Merchandising team
• Fluent in English, ideally conversational in another European language
• Superior presentation skills
• Demonstrated excellent people leadership skills

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour merchandise discounts
• Health & fitness benefits, discounts, and resources – programs to promote physical activity and overall well-being
• Hybrid work
• 28 days holiday
• Teammate Resource Groups (e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing, etc.)
• Human Performance Institute (Gym) on site
• Local language course when moving from abroad