Assistant Offsite Manager Global SEO

Assistant Offsite Manager Global SEO at adidas

General Purpose

As an Assistant SEO Manager, you are responsible for executing and implementing effective SEO initiatives to drive organic traffic growth. This role requires a passion for SEO and a proven track record in operational execution of SEO, delivering tangible results through successful collaboration and implementation. As part of a core SEO team, you will contribute to impacting and supporting best-in-class SEO strategies. You will work with internal and external partners to grow organic traffic and present the impact of your projects to wider stakeholders.

Key Responsibilities

SEO

• Work with internal teams and external partners to develop and action on digital strategies that drive organic traffic growth.
• Secure high-quality backlinks through effective outreach and collaboration with partners.
• Manage stakeholders and seek buy-in for the off-site strategy.
• Facilitate, implement, and manage diverse, high-volume link acquisition campaigns with marketing teams.
• Proactively research, prospect, and qualify new opportunities for link acquisition.
• Systematically analyze the off-site strategies of key competitors, documenting successful link acquisition methods, content assets, and authority gaps to inform and refine operational tactics.
• Create framework documentation and resources to guide and inform stakeholders in best practices.

Performance & Optimization

• Proactively identify bottlenecks and areas for efficiency improvement within the link acquisition framework. Propose and test new tools, processes, or automation to increase yield.
• Conduct outreach asset optimization testing and learning to increase placement rates and adoption efficiency.

Analysis & Reporting

• Routinely collate, prepare, and present detailed reports on off-site performance metrics.
• Ensure the integrity and accuracy of data pulled from SEO tools and internal tracking platforms, maintaining a reliable source of truth.
• Using search data to create insights that guide decision-making.

Cross-Functional Collaboration

• Act as the primary operational point of contact between the Global SEO team and other teams to strategically align schedules with link acquisition efforts and maximize asset visibility.
• Drive organic growth by executing off-site SEO strategies in alignment with PR teams.
• Collaborate with and advise relevant teams on opportunities based on data and research, identifying high-quality and high-value links in the industry.
• Actively participate in knowledge-sharing sessions with teams and cross-functional peers, educating them on best practices in off-site SEO and domain authority growth.

Key Relationships

• Regional/Local Marketing Teams
• Analytics
• Business Units
• PR & Communications
• Product Teams
• IT & Development Teams
• Digital Visual Merchandising

Education and Experience

• Bachelor's degree in Business, Marketing, or a related field.
• 2+ years of experience in SEO or digital marketing, ideally within a global brand or digital agency.
• Experience in digital marketing and eCommerce.

At adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.