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ABM & LinkedIn ads specialist

Job • Work from home

Posted 16 Sep 2025

Work experience

2 to 10 years

Full-time / part-time

Part-time

Job function

Marketing

Degree level

HBO

Required language

English (Fluent)

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We’re looking for a freelance ABM & LinkedIn ads specialist to join our team at AG5.com. The ideal candidate has hands-on experience running highly targeted LinkedIn campaigns within an ABM strategy, and knows how to drive engagement with the right accounts.

You’ll set up and optimize LinkedIn campaigns to reach decision-makers, generate quality leads, and support our sales pipeline.

Key Responsibilities:

Plan and execute ABM-focused LinkedIn ad campaigns (sponsored content, lead gen forms, retargeting, InMail)
Build audiences based on account lists and buyer personas
Continuously test creatives, messaging, and targeting to improve ROI
Monitor and report on KPIs such as CTR, CPL, demo conversions, and pipeline influence
Collaborate with the marketing team to align campaigns with content and sales plays

Who we are looking for:

Freelance specialist with proven experience in LinkedIn Campaign Manager
Familiarity with ABM tactics (account targeting, engagement tracking, pipeline attribution)
Experience running B2B SaaS or enterprise campaigns
Analytical mindset and ability to optimize against KPIs
Bonus: experience with HubSpot or other marketing automation tools

About AG5

At AG5, we make skills management easier. Our intuitive, audit-proof software helps organizations identify, visualize, and close skills gaps—without messy spreadsheets.

You’ll work with a small, ambitious team that values growth, flexibility, and clear results.

AG5

AG5 is a skills management software company founded in the Netherlands 16 years ago. We help clients visualize and close theirs skills gaps by clearly mapping their workforce’s current skills, tracking progress toward learning new skills to get their organization ready for the future and stay compliant.
Based in Amsterdam, AG5 enables its global client base to be at the forefront of the reskilling revolution as market and technology trends alter their organisation’s talent needs.

Amsterdam

Active in 16 countries

20 employees

70% men - 30% women

Average age is 35 years