Global Sr Marketing Mgr - New Business

About the role

Leads the category strategy and global marketing plan to enter new categories for Versuni. Designs and executes the global marketing plans working cross-functionally with the product and innovation teams to build compelling value propositions. Develops category playbooks and master toolkits for 360-degree launch and activation campaigns across digital and offline channels. Manages product launch, packaging, and foundational marketing materials. Closely collaborates with local markets to ensure consistent execution and brand alignment worldwide.

The impact you’ll make

Key Responsibilities

• Market Exploration & Analysis | Identify and evaluate new categories, market trends, and consumer needs outside the company’s current portfolio. Conduct competitive benchmarking, customer insights research, and white-space analysis.

• Strategy Development | Define the go-to-market strategy for entering the new category, including positioning, value proposition, and pricing. Build the business case for entry, outlining opportunities, risks, and required investments.

• Category Development & Innovation | Partner with R&D, product, and commercial teams to shape product concepts and solutions for the new category. Drive category creation initiatives, ensuring alignment with long-term brand and company strategy.

• Go-to-Market Execution | Lead launch plans for the new category: campaign development, channel activation, and trade/retail strategies. Collaborate with local markets to ensure launch readiness.

• Performance Measurement & Optimization | Define success metrics (market share, revenue, penetration, brand awareness) for the new category. Work with digital & data leads to continuously track performance, optimize campaigns, and adjust strategy as the category evolves.

KPI's

• Category Performance: aligned business targets.
• Consumer validation: meeting the standards for both innovation and creatives
• On-time Delivery & On Quality Delivery: Percentage of projects completed on schedule with the right quality.
• Stakeholder Feedback: Satisfaction with project management and communication
• Role modelling the Versuni behaviors.

The skills and knowledge you’ll bring

• Bachelor’s degree in marketing, business, or related field
• 7+ years experience in marketing, brand and/or product development or FMCG brand management.
• Proven track record of leading cross-functional teams and delivering complex marketing initiatives at scale.
• Strategic & analytical, business case and go-to-market planning.
• Strong organizational and project management skills.
• Excellent stakeholder management and leadership skills.
• Ability to work under pressure and meet deadlines
• Excellent communication skills/ Fluent in English.

What we’ll give you in return

• Internationally competitive base salary | benchmarked against global industry and market leaders.
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more.
• Top of the market pension scheme | with higher-than-average company contributions.
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity.
• Balanced office-based working | With a strong focus on in-office collaboration, we offer flexibility to work from home based on team needs and individual circumstances.
• Work from abroad | Up to 30 days per year.
• Structured holiday policy | Includes defined care days, enhanced maternity/paternity leave, and a capped option to purchase additional leave days annually.
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance.
• Health Insurance Discount | when signing up with our partner insurance.
• Gym Membership Discount | to support your focus on health and wellbeing.
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands.
• An office that feels like home | easily accessible and modern office location in Amsterdam with lots of tasty lunch choices around.
• High growth environment | offering exciting learning and career development perspectives beyond your first role.
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage.

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us? 🏡